Market Overview

Joan Ganz Cooney to receive IBC2018 International Honour for Excellence


On the eve of Sesame Street's 50th
anniversary, driving force behind the ground-breaking series and Sesame
Workshop acclaimed for her life's work in changing children's lives
through media

The IBC2018 International Honour for Excellence, IBC's highest award,
this year goes to Joan Ganz Cooney. Mrs. Cooney co-founded Children's
Television Workshop, now Sesame Workshop, in 1968. The show Sesame
first appeared on TV in the United States in November 1969.
Mrs. Cooney remains a board member and the Chairman of the Executive
Committee today.

Mrs. Cooney had a revelation when she recognised that children all over
America were singing the words from beer commercials: she realised that
television was reaching children, and wondered if it was possible to use
that powerful media platform to teach. The result was Sesame Street,
a unique blend of puppets, children, a culturally-diverse cast, and a
remarkable range of guests, bound together by music that underpinned the
educational elements.

Today, Sesame Street is seen in 150 countries worldwide, and
localised versions have been made in more than 20 countries, including
Mexico (46 years), Germany (45 years), and the Netherlands (42 years).
In Bangladesh, four-year-old viewers of Sisimpur have literacy
rates 67% higher than non-viewers. In South Africa, viewers of Takalani
are four times more likely to have an awareness of HIV/AIDS
issues than their peers. Alam Simsim gives Egyptian
four-year-olds the same maths and literacy levels as non-viewer
five-year-olds. American children who frequently watched Sesame Street
as pre-schoolers achieve high school grade point averages that are
almost 16% higher than those who did not watch the show.

"We are grateful to IBC for recognising the ways that, for almost 50
years, we have used the combined power of media and the Muppets of Sesame
not simply to advance the world of educational media, but to
touch countless children's lives," Mrs. Cooney said. "We are proud and
humbled to receive the International Honour for Excellence, and on
behalf of everyone at Sesame Workshop, past and present, I thank you."

Michael Crimp, IBC CEO, added, "Through television, and now through new
media, Sesame Street is a genuinely positive, transformative
influence in children's lives. It has transformed television and had a
huge impact on our industry. I am proud that we will be able to present
the IBC International Honour for Excellence to its Co-Founder, Joan Ganz
Cooney, who is incidentally the first woman to receive the award."

The award will be presented as part of the IBC Awards Ceremony on Sunday
16 September at 18:30. Accepting the award will be President of Media &
Education and COO of Sesame Workshop, Steve Youngwood. He will be
accompanied on stage by a very special guest from Sesame Street.

The IBC Awards Ceremony is free to all IBC visitors.

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Notes to Editors:

For more information about IBC2018 visit:

About IBC

IBC is the world's most influential media, entertainment and technology
show, attracting 57,000+ attendees from more than 170 countries and
combining a highly respected and peer-reviewed conference with an
exhibition that showcases 1,700+ leading industry suppliers of
state-of-the-art technology. In addition to the world-class exhibition
and conference, IBC also encompasses the IBC Daily, IBCTV and IBC365.

IBC365 provides year-round insight and opinion into the hot topics and
key trends from leading industry journalists, along with insightful
whitepapers, peer reviewed technical papers, highly engaging webinars
and an expansive video library.

IBC2018 Dates

Conference: 13 - 17 September 2018

Exhibition: 14 - 18 September 2018

For more information about IBC2018 visit:

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