Market Overview

Kraft Heinz Shakes Up Whipped Toppings with Launch of Hershey's Milk Chocolate and Reese's Peanut Butter Cup Flavors

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-Partnership With The Hershey Company Adds Iconic Flavors into the
Sweet Sector-

Bringing exciting flavors to the very vanilla dairy whipped topping
category, Kraft Heinz is partnering with The Hershey Company to launch Hershey's
Milk Chocolate and Reese's Peanut Butter Cup Dairy Whipped
Toppings. The two products are already appearing in select retailers
with national distribution in October.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180830005465/en/

(Photo: Business Wire)

(Photo: Business Wire)

Hershey's and Reese's are two of America's most-loved
chocolate brands, which makes them perfect partners for long-time
whipped topping manufacturer Kraft Heinz. Hershey's Milk
Chocolate and Reese's Peanut Butter Cup Dairy Whipped Toppings
offer flavors the whole family can enjoy.

Consumers are seeking sweets not just as after-dinner desserts, but also
as daytime snacks. These new whipped toppings add a delicious dimension
to any sweet treat, from morning to night.

Hershey's Milk Chocolate and Reese's Peanut Butter Cup
Dairy Whipped Toppings bring a touch of sweetness to beverages like hot
chocolate or coffee, are the perfect way to cap off a scoop of ice cream
and can take your favorite cake or other baked good to the next level.
They can also pump up waffles, pancakes, and other breakfast foods, or
even add a burst of milk chocolate or peanut butter goodness to fruits,
including bananas or apples.

Both whipped topping flavors are made with 100% real cream from cows not
treated with rBST growth hormone, and without high-fructose corn syrup,
oil ingredients, and artificial sweeteners or flavors. Plus, Hershey's
Milk Chocolate is made with Hershey's cocoa. Hershey's
Milk Chocolate and Reese's Peanut Butter Cup Dairy Whipped
Toppings will be available in 7 oz. cans in the refrigerated dairy
aisle, retailing for $2.99–$3.99 a can.

About Kraft Heinz

The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company's iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Kool Whip, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.

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