Market Overview

4imprint releases Custom Workwear eBook


As workplaces become more casual, recent
shows 48 percent of workers say they would prefer logoed
workwear to take the guess work out of what is or is not acceptable to
wear. Organizations that want to find the right branded work clothing
for their employees can look at the new 4imprint® Custom
Workwear eBook
for ideas.

The eBook offers tips about how to select apparel appropriate for job
functions found in all types of workplaces. It provides examples of
custom workwear, including T-shirts, polos, button-down shirts,
outerwear and more for both men and women whose workplace dress codes
range from casual to business and everything in between.

Tips and examples are included for team members who work:

  • In the office
  • On the factory floor
  • In the trades
  • Outdoors
  • In the food and beverage industry
  • In caregiving roles

The eBook also includes a case study from Menominee Nation Arena in
Oshkosh, Wis., which was tasked with choosing branded apparel for its
staff when it opened in fall 2017. The case study discusses the arena's
strategy in choosing its six different custom workwear styles.

"Businesses are noticing the benefits custom company shirts and other
apparel have on their team, from making employees easily identifiable by
customers to boosting a company's professional image," said Kevin
Lyons-Tarr, CEO, 4imprint. "We hope employers find this eBook useful
when they're looking for workwear to match their business culture and
dress code."

To read the eBook, visit

About 4imprint

4imprint is part of 4imprint Group plc, a publicly traded company on the
London Stock Exchange. The Group serves hundreds of thousands of
customers with promotional items throughout the United States, Canada,
United Kingdom and Ireland. 4imprint offers corporate gifts,
personalized gifts, custom t-shirts, promotional pens, travel mugs, tote
bags, water bottles, Post-it® Notes, custom calendars, custom shirts and
much more. For additional information, visit

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