Market Overview

AppOnboard and Google Bring "Try Now" Demos to Google Play Store


AppOnboard and Google collaborate with top game developers to bring
AppOnboard demo technology directly to the Google Play store with Google
Play Instant apps.
Jam City, Scopely, Huuuge Games and Simple
Habit are among the first app developers to launch the "Try Now" button
on the Google Play store featuring AppOnboard technology to improve
engagement, conversions, retention and lifetime value of users.

AppOnboard, a mobile app demo technology and analytics platform for
developers, has announced the launch of App Store Demos, enabling users
to demo apps and games directly on the Google Play store without a
download, via Google Play Instant. "The revolutionary ‘Try Now' button
on Google Play transforms app discovery by removing the friction of
installation," said Jonathan Zweig, CEO of AppOnboard. "Our shared
vision is that every app in the world would be demoed before downloaded.
Initial results and adoption for App Store Demos have been tremendous
and provide developers with much needed new tools to innovate app
discovery, increase pre-registrations, optimize apps and games, and
improve retention and monetization of users."

This press release features multimedia. View the full release here:

App Store Demo for Jam City's Cookie Jam Blast (Photo: Business Wire)

App Store Demo for Jam City's Cookie Jam Blast (Photo: Business Wire)

"We're excited to bring AppOnboard's app demo technology and support to
Google Play Instant to help improve app discovery for game developers
and publishers like Jam City, Scopely, Huuuge Games and Simple Habit,"
said Google's Ben Frenkel.

AppOnboard App Store Demos have helped top global developers quickly get
to market with Google Play Instant without having to commit months of
valuable engineering resources to recreate their apps in a smaller,
instant size. Recently, AppOnboard App Store Demos have even been used
to drive pre-release engagement and pre-registration on Google Play for
highly anticipated upcoming launches.

Jam City was one of the first 10 developers to launch a Google Play
Instant app in March 2018 with Panda Pop. "Recently, we were able to
launch Cookie Jam Blast as a Google Play Instant app in a fraction of
the time thanks to AppOnboard," said Vanessa Rouhani, VP Publishing at
Jam City. "Using AppOnboard's technology, we also found that Cookie Jam
Blast Instant app users outperformed organic installs by over +29-32%
across day 1 to 7 retention." Scopely's Looney Tunes: World of Mayhem
is another example of a mobile game that has used the AppOnboard
technology to power a Google Play Instant app and is one of the first
uses for pre-registration. 2018 Google Play Award for Best Well-Being
App, Simple Habit, recently launched its Instant app powered by
AppOnboard's App Store Demo. During the experience, users are able to
select and listen to a meditation session to engage with the app's
award-winning UI/UX. Huuuge Games also leveraged App Store Demos to
enable its Try Now button for its hit title, Billionaire Casino™
Slots 777

"AppOnboard did an amazing job creating an App Store Demo that is a true
representation of our app. With their full support, we were able to
launch Google Play Instant App within a few hours," said Gayoung Park,
Growth Lead at Simple Habit.

"Offering a unique and distinctive Huuuge experience is the fundamental
reason behind our growth and success. Demonstrating this experience to
our potential new players has been a challenge, but now with Google Play
Instant and working together with AppOnboard we are taking things to a
whole new level. AppOnboard's technology recreates our game
authentically while being incredibly fast to market, and we are very
excited to continue building our partnership moving forward!" said Anton
Gauffin, CEO at Huuuge Games.

App Store Demos leverage AppOnboard's playable demo engine, optimized
creative, and user behavior analytics which have previously only been
available to partners on the AppOnboard advertising network. App Store
Demos save developers precious time and resources by allowing for a fast
to market instant app launch as well as continued creative iteration and
optimization. AppOnboard also leverages its patent-pending heat map
technology to provide aggregated touch feedback on how users are
engaging with the App Store Demos, leading to insights and optimizations
for developers.

"At AppOnboard, we've spent the last two years building a technology
platform to create, display, and optimize the highest quality app demos.
We couldn't be more excited to now bring these to the Google Play store
through our support for Google Play Instant and collaborations with top
grossing mobile developers," said Bryan Buskas, COO AppOnboard. "For a
limited time, we're also offering an initial 30-day free trial of App
Store Demos to any new app developer looking to build and launch a
Google Play Instant app on Google Play."

For more information on AppOnboard or App Store Demos please visit us

About AppOnboard:

AppOnboard is a mobile app demo and analytics platform that powers
Full-Fidelity Demos, which allow users to instantly experience an app or
game without downloading it. AppOnboard enables app and game testing as
well as product insights and optimization for developers. Founded in
2016 and headquartered in Los Angeles with offices in San Francisco and
Seattle, AppOnboard is venture-backed by Korea Investment Partners
(KIP), Mirae Asset Management, Mantaray, MTG, Ophir Capital Group, Runa
Capital, Troy Capital Partners, 500 Startups and London Venture Partners.

About Jam City:

Jam City is a global leader in mobile entertainment, providing social
gaming experiences for millions of players around the world. Jam City
was founded in 2010 by MySpace cofounder and CEO Chris DeWolfe and
former 20th Century Fox executive Josh Yguado. Jam City is the creative
powerhouse behind some of the highest grossing and most enduring social
gaming franchises for mobile, including Cookie Jam (Facebook "Game of
the Year" winner) and Panda Pop. Jam City is the go-to studio for
Hollywood, having developed immersive, narrative rich mobile games
around iconic entertainment brands including Harry Potter, Family Guy,
Marvel Avengers and Futurama. Jam City has 500 employees across studios
in Los Angeles (HQ), San Francisco, San Diego and Buenos Aires. The Jam
City team is known for its creative excellence and technological
innovation in key areas including storytelling, data science and
consumer insights.

About Simple Habit:

Simple Habit is a mental wellness platform that helps busy people reduce
daily stress. Simple Habit offers 1,500+ short meditations and audio
therapy sessions from world-class experts. The bitesize contents help
users through a variety of situations and moods — including before
sleep, getting over an ex, commuting, and more. Simple Habit is on a
mission to empower humans to stress less, achieve more and live better.
Download Simple Habit for free on iOS, Android, or visit our site.

About Huuuge Games:

Huuuge, Inc. is a real-time mobile games developer, connecting millions
of players globally to play together and have fun. Huuuge publishes on
all major mobile gaming stores and is actively helping 3rd party
developers to succeed by publishing fun casual games via Huuuge Tap Tap
Games partnering program. Founded in 2014 by industry veterans with a
deep passion for gaming, Huuuge has 8 offices around the world,
including offices in Berlin, Warsaw, Tel Aviv and Hong Kong. For more
information, visit

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