Market Overview

Digital Insurance 2.0: Multi-Channel Distribution Mastery Report Released by Majesco and Denim®


Alignment of the right channels, technologies, and partnerships will
optimize existing channels and expand new ones to meet the expectations
of today's and tomorrow's customers.

In the changing and competitive insurance marketplace of Digital
Insurance 2.0, re-thinking and improving distribution is critical to
insurers' growth, according to a new thought leadership report released
jointly by Majesco (NYSE:MJCO), a global provider of core
insurance platform software and consulting services for insurance
business transformation, and Denim®, provider of an intelligent,
data-driven mobile advertising automation platform reimagining the way
financial services companies market, engage, and sell.

The report, Distribution
in the Age of Digital Insurance 2.0: Expanding Reach and Options to
Shift Insurance from Being "Sold" to "Bought"
, details why and
how insurers and distributers must move to a digital, multi-channel
strategy that includes an ecosystem of options and partners for their
distribution network to align to customer behavior and expectations. The
report leverages Majesco's primary consumer and SMB research as well as
Denim's analysis of its over 1 billion data points that highlight
customer demands for multi-channel engagement and the impact on customer
growth and retention. Further, the report outlines that distribution
channel strategies, including support of the agent/broker channel, must
be transformed in the age of Digital Insurance 2.0, to enable an insurer
to realize their growth and innovation strategies. The report outlines
distribution strategies to help insurers overcome the traditional "sold,
not bought" problem and other challenges of the Insurance 1.0 business
model, by leveraging digitally-enabled micro-targeting capabilities and
distribution ecosystems.

Gregory Bailey, Denim CEO and founder, noted, "Mobile and social
channels offer increasingly powerful platforms for companies to build
brand familiarity and trust with consumers by delivering relevant
content, user reviews, and targeted advertising. Data linked to users'
content consumption and creation also provide insurers with
time-appropriate, privacy-safe clues about life events that enable
timely and relevant advertising messages about product and service

To fully optimize the power of their distribution system, however,
insurers must move toward building an ecosystem of distribution partners.

"With the shifting landscape and competitive challenges to attract and
retain customers, while meeting the changing demographic needs of a new
generation of buyers, insurers can differentiate themselves by
developing and engaging a distribution ecosystem that helps them put the
customer first. New channels and capabilities available through an
ecosystem can extend the brand and reach of insurers into existing, new
and changing markets to give customers choice," added Denise Garth, SVP
- Strategic Marketing, Industry Relations and Innovation for Majesco.
"The breadth of an ecosystem can place an insurer directly in the path
of a customer's life journey event, where and when insurance is relevant
and needed, placing them in a buy versus sold opportunity."

Insurance incumbents with outdated Insurance 1.0 business models and
single or limited distribution channels are increasingly at a huge
disadvantage. In the new era of Digital Insurance 2.0, market leaders
will experiment with new distribution opportunities, determine which
will add value for them and their partners, and rapidly scale
implementations to realize the benefits.

The thought leadership report is available to download on the Majesco
website, or you can request a copy by emailing

About Majesco

Insurance business transformation is a journey of change and
revitalization, a renaissance of Insurance. Approximately 160 insurance
companies worldwide in P&C, L&A and Group / Employee Benefits are
transforming their businesses with Majesco's solutions. Our market
leading software, consulting and services uniquely underpin the entire
insurance value chain and are designed to empower insurers with the
agility, innovation and speed needed to meet their transformation
opportunities. Majesco's solutions include policy management, new
business / underwriting, rating, billing, claims management,
distribution management, BI / analytics, predictive modeling, digital
platform with mobile and portal, testing services, cloud services,
bureau and content services, transformation services, consulting
services and more. For more details on Majesco, please visit

About Denim

Denim® is reimagining the way financial services companies market,
engage, and sell with intelligent, data-driven technology. Designed with
today's mobile and social consumers in mind, Denim's patent-pending
platform saves time and money by enabling marketing teams to scale
micro-targeted, hyper-local mobile and social media ad campaigns on
behalf of any number of agents or advisors. With a focus on delivering a
simple and intuitive platform, Denim not only delivers results, it's
enjoyable to use. To learn more, visit

Cautionary Language Concerning Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act. These forward-looking statements are made on the
basis of the current beliefs, expectations and assumptions of
management, are not guarantees of performance and are subject to
significant risks and uncertainty. These forward-looking statements
should, therefore, be considered in light of various important factors,
including those set forth in Majesco's reports that it files from time
to time with the Securities and Exchange Commission and which you should
review, including those statements under "Item 1A – Risk Factors" in
Majesco's Annual Report on Form 10-K.

Important factors that could cause actual results to differ materially
from those described in forward-looking statements contained in this
press release include, but are not limited to: integration risks;
changes in economic conditions, political conditions, trade protection
measures, licensing requirements and tax matters; technology development
risks; intellectual property rights risks; competition risks; additional
scrutiny and increased expenses as a result of being a public company;
the financial condition, financing requirements, prospects and cash flow
of Majesco; loss of strategic relationships; changes in laws or
regulations affecting the insurance industry in particular; restrictions
on immigration; the ability and cost of retaining and recruiting key
personnel; the ability to attract new clients and retain them and the
risk of loss of large customers; continued compliance with evolving
laws; customer data and cybersecurity risk; and Majesco's ability to
raise capital to fund future growth.

These forward-looking statements should not be relied upon as
predictions of future events and Majesco cannot assure you that the
events or circumstances discussed or reflected in these statements will
be achieved or will occur. If such forward-looking statements prove to
be inaccurate, the inaccuracy may be material. You should not regard
these statements as a representation or warranty by Majesco or any other
person that we will achieve our objectives and plans in any specified
timeframe, or at all. You are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date of
this presentation. Majesco disclaims any obligation to publicly update
or release any revisions to these forward-looking statements, whether as
a result of new information, future events or otherwise, after the date
of this press release or to reflect the occurrence of unanticipated
events, except as required by law.

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