Market Overview

NewsCred Launches Idea Lab to Deliver Data-Driven Content Ideation and Planning

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Expansion of world's leading enterprise content marketing platform
aggregates SEO, social trend, rank tracking, and share of voice data to
help marketers optimize content for search

NewsCred,
the world's leading enterprise content marketing platform provider,
today announced the addition of Idea Lab, knocking down the silos
between ideation and execution by enhancing the content creation process
with search and social trend data. Idea Lab makes it easy for marketing
teams to identify the topics that will resonate with their audience,
rank high in search engine results, and drive organic traffic. Marketers
can conduct automated keyword research, analyze competitive rank
tracking, and review share of voice results to determine which keywords
to target, while ensuring their content addresses related concepts that
are searched for by their audience.

"Given the cost effectiveness of organic traffic in driving business
results and that 90 percent of online experiences begin with a search,
it's imperative for marketing teams to have a strategy in place to
produce content that's optimized for search at the time of
distribution," said Shafqat Islam, Co-Founder and CEO, NewsCred. "We're
seeing the convergence of content marketing and search marketing, and we
wanted to be the first to bring those two capabilities together inside
of a single platform."

Idea Lab goes beyond basic search volume data giving marketers a
holistic view of the SEO opportunity, how their brand compares versus
competitors, and a deeper understanding of audience needs. As a result,
marketers develop compelling content that increases targeted site
traffic. Key insights surfaced by Idea Lab to help drive organic traffic
include:

  • Keyword Research & Recommendations: Determine what keywords
    to target to improve search rankings. Expand and refine topics with
    keyword recommendations to ensure content addresses the related
    concepts that are searched for by your audience.
  • Common Questions: Develop content with your brand's unique
    perspective that answers questions your audience is asking and
    positions your brand as a trusted resource.
  • Share of Voice: Identify your complete set of competitors for
    ranking on key topics, review their content, and win the battle for
    organic traffic.
  • Keyword Rank Tracking: Understand who else is ranking for
    valuable keywords. Identify the gaps in content that are impacting
    SERP position and determine the strategic and tactical plan to leap
    over the competition.
  • Social Trend Data: Get inspiration for content from the
    articles, formats, and channels popular with your audience on social
    media.

"It is critical for our content to rank high in search results to drive
strong organic traffic and ensure that the content is being consumed by
the right audience," said Kate Walker, Content & Social Media Marketing
Manager, Toughbook Marketing, Panasonic. "NewsCred's Idea Lab is
immensely valuable for quickly understanding search trend volume and
providing intelligent recommendations, so we can hone the keywords we
want to own and better optimize our content for search."

With the ability to quickly verify search demand for existing ideas as
well as discover new opportunities to reach and engage a specific
audience, Idea Lab becomes a one-stop source for content research within
the NewsCred Content Marketing Platform. The NewsCred Content Marketing
Platform enhances the scale, visibility, and performance of content
produced across enterprise marketing organizations by streamlining the
creation process from ideation to publishing, improving collaboration
between functional teams as well as global markets, and surfacing
data-driven insights that connect business results to content.

"Content, SEO, and social media are inherently linked and together are
the ‘secret sauce' of content marketing," said Christine Polewarczyk,
Service Director, Content Strategy and Operations at SiriusDecisions.
"Marketers can operationalize this success formula by integrating SEO
and social trend data into the content creation process."

NewsCred will be showcasing Idea Lab as part of its content marketing
platform exhibit at Content Marketing World 2018, held September 4-7, in
Cleveland, Ohio. To learn more, visit NewsCred at Booth #418 during
Content Marketing World or go to get.newscred.com/idea-lab.

About NewsCred

NewsCred, the world's leading enterprise content marketing platform
provider, unifies marketing organizations to deliver integrated
marketing through a consistent, relevant, and measurable content
experience across all channels. Through its complete solution of
technology, content, and services, NewsCred offers a repeatable
methodology that guarantees ROI for the world's leading CMOs and
marketing leaders from companies including Barclays, Fidelity, HPE,
USAA, and more.

Founded in 2008, NewsCred serves hundreds of customers in over 70
countries from four global offices. Learn more at NewsCred.com,
join our community at NewsCred
Insights
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and LinkedIn.

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