Market Overview

PetSmart Launches New Loyalty Program


PetSmart Treats will offer pet parents savings and rewards

PetSmart, North America's leading pet specialty retailer, today
announced the launch of PetSmart Treats, its new loyalty program.
The loyalty program is now available across the retailer's more than
1600 locations in the U.S., Puerto Rico and Canada, as well as online
and through PetSmart's mobile app.

PetSmart partnered with Aimia, a leading global provider of loyalty
solutions, to create the new loyalty program focused on rewarding
loyal pet parents with relevant offers and incentives. The points-based
program allows members to earn points every time they shop in-store,
online or donate to PetSmart Charities, and it rewards them with
discounts on the items of their choice. Members also receive access to
discounts on hundreds of products.

"Our pet parents are at the heart of every decision we make," said
Joshua Kanter, executive vice president of Customer Experience for
PetSmart. "Building and maintaining relationships with our customer base
is a top priority, and we're excited that PetSmart Treats will
allow us to truly recognize and reward our pet parents for their
continued loyalty."

Sign-up instructions and additional details on offers and incentives for
PetSmart loyalty members can be found by visiting
The program is also available through PetSmart's mobile app, which
allows members to have their points status and availability of rewards
at their fingertips while they shop.

"This is a terrific partnership, as both companies value delivering
individualized customer experiences by leveraging thoughtful
segmentation and personalization," said Erin Raese, SVP, Global
Marketing & Business Development for Aimia. "We look forward to helping
PetSmart achieve its mission of enriching the lives of pet parents
through a strong loyalty initiative."

For more information, please visit

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart's passionate associates help bring pet parents closer to their
pets so they, together, can live more fulfilled lives. This vision
impacts everything we do for our customers, the way we support our
associates and how we give back to our communities. PetSmart employs
approximately 55,000 associates and operates more than 1,600 pet stores
in the United States, Canada and Puerto Rico, as well as more than 200
in-store PetSmart PetsHotel® dog and cat boarding facilities. The
retailer provides a broad range of competitively priced pet food and
products, as well as services such as dog training, pet grooming, pet
boarding, PetSmart Doggie Day Camp™ and pet adoption. PetSmart, PetSmart
Charities® and PetSmart Charities® of Canada work with more than 3,500
animal welfare organizations to bring adoptable pets into stores so they
have the best chance possible of finding a forever home. Through this
in-store adoption program and other signature events, PetSmart has
facilitated more than 8 million adoptions, more than any other
brick-and-mortar organization. In May 2017, PetSmart acquired,
a leading online retailer of pet food and products in the U.S., which
operates as an independent subsidiary.

Find PetSmart on Facebook:
PetSmart on Instagram: @PetSmart
PetSmart on Twitter: @PetSmart
See PetSmart on YouTube:

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