Market Overview

G5 Releases "Self Storage State of the Industry Report" for the First Half of 2018


G5's State of the Industry Report provides Self Storage marketers
with data-driven insights to guide second half marketing initiatives

G5, leading innovator of intelligent, cloud-based solutions for real
estate marketers, has released its "Self
Storage State of the Industry Report
" for the first half of 2018.
This comprehensive overview of industry-relevant topics and trends
provides Self Storage professionals with actionable insights to optimize
marketing plans for the second half of the year.

Summary of the G5 "Self Storage State of the Industry Report"

The industry is expected to deliver 48 million square feet of new
self storage space in 2018, outpacing even 2017's high levels. Marcus
and Millichap suggests that national vacancy will rise to 9.7 percent.

Softening markets and an influx of new developments are making for a
more competitive landscape in the Self Storage industry. More than ever,
it is important that owners and operators make marketing their
operational advantage. G5's "Self Storage State of the Industry Report"
contains the information needed to get – and stay – ahead. Highlights

  • Economic outlook – development outpacing demand, even in high
    growth, growing demand markets
  • Current industry policies – expected impact of tax reform,
    increase in consumer purchasing, higher small business confidence
  • Markets to watch – millennials and baby boomers are driving the
    Top 10 growth markets in 2018
  • Innovative digital advertising channels – Artificial
    Intelligence (AI) to deliver personalized advertising, market
    predictions, and sales strategies

Advertising clicks are up 16 percent year-over-year and more users
are clicking on paid ads. 70 percent of all clicks come from mobile,
compared to 24 percent from desktop, and six percent on tablet.

Dan Hobin, CEO, G5

"At G5, it's always been important to us that we are a trusted resource
for our clients. We work hard to stay on the cutting edge of marketing
innovation and trends. The "Self Storage State of the Industry Report"
is proof that we are committed to helping owners and operators achieve
success, online and off."

G5 Amplifies the Impact of Self Storage Marketers

For 13 years, G5 has been the provider of choice for end-to-end digital
marketing solutions in the Self Storage industry, outperforming
competitors with website conversion rates 2.5 times higher than the real
estate industry average. Now offering the revolutionary G5 Intelligent
Marketing Cloud – an all-in-one platform that delivers digital
advertising, SEO, reputation and social management, mobile and web
optimization, lead insights, and intelligent call scoring, the company
is committed to helping real estate marketers make smart, data-driven
decisions that reduce exposure, generate more revenue, and increase NOI.

About G5

As the industry leader in real estate marketing optimization, G5
leverages emerging technologies and domain expertise to develop
specialized front-end digital solutions and strategies for real estate
marketers and property management investors. G5's proprietary
Intelligent Marketing Cloud produces unrivaled performance and
scalability in web, local search, SEO, digital advertising, analytics
reporting, and dynamic spend optimization.

Founded in 2005, G5 has more than 7,000 properties under management
throughout the U.S. and Canada. G5 was named one of the fastest-growing
private U.S. companies by Inc. magazine and one of North America's
fastest-growing technology companies by Deloitte. Google selected G5 as
a Premier Partner in 2016, the first in the real estate industry, and
recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor
PeakEquity Partners. For more information, visit
or email Subscribe
to the G5
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for industry trends and content.

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