Market Overview

Beko Delivers Speed in Its Most Gentle Form with NEW AquaTechTM Technology

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New AquaTechTM washing machine harnesses
the power of water to create a gentle cycle that provides effective
cleaning, even at low temperatures

Always on the lookout for ways to make customers' lives easier, Beko,
Europe's No.1 freestanding home appliances brand, has today announced
the launch of its AquaTechTM technology washing
machine
at IFA in Berlin.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180830005058/en/

Beko AquaTech washing machine (Photo: Business Wire)

Beko AquaTech washing machine (Photo: Business Wire)

The new AquaTechTM washing machine harnesses the natural
power of water to create a gentle yet effective cycle, replacing
standard tumble moves with more movement of water inside the drum.

Featuring up to a 50% faster cycle time but without compromising on
effective cleaning, the innovative AquaTechTM technology
washing machine is set to give back precious hours to anyone who does
laundry at home by offering smarter, shorter programs for greater
convenience.

Consumer insight revealed a preference for delicate washing even at
lower temperatures, as well as opting for faster cycles to save time.
While this approach with standard washing machines can compromise the
cleaning efficacy required, thanks to AquaTechTM, Beko is
able to offer spin cycles that work both quickly and effectively, whilst
preventing any damage to textiles. It means households around the world
can benefit from a more convenient approach to their laundry.

The innovative AquaTechTM technology works by optimising the
power of water circulation to ensure more efficient wetting of garments
and a more thorough clean as a result. The internal sensor ensures that
the paddle is positioned at the top of the cycle, which then showers the
contents of the washing machine with the detergent and water mix. The
wearing mechanism typically found in standard washing machines has been
replaced by water power, enabling clothes to be washed quickly,
thoroughly and gently.

Providing a faster and more convenient washing cycle, speed is delivered
in its most gentle and effective form.

The AquaTechTM technology washing machine will be available
from March 2019. For more information, visit www.beko.com.

- Ends -

Notes to Editors

Product Features

AquaTechTM Washing Technology

  • Up to 50% faster programmes
  • Up to 30% more gentle
  • All programmes last less than two hours

About Beko:

Beko is the number 1 brand in the European free-standing white goods
market and the second largest home appliances brand in Europe (Dec,
2017). It has been the fastest growing major home appliances brand in
the overall European market since 2000. Beko is the international home
appliance brand of Arçelik and a Premium Partner of FC Barcelona.

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