Market Overview

Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America


Albion Capital backs AI marketing tech leader in latest funding round

Funding will be used to accelerate global expansion and product

the London-headquartered marketing technology company that uses
artificial intelligence (AI) to generate optimised marketing copy, has
closed a $4m Series A funding round. The investment will fuel Phrasee's
international growth plans, including scaling up its new US operation in
San Francisco and the recently announced
expansion of its UK team

This press release features multimedia. View the full release here:

Phrasee founders Parry Malm, Victoria Peppiatt & Dr Neil Yager (L-R) (Photo: Business Wire)

Phrasee founders Parry Malm, Victoria Peppiatt & Dr Neil Yager (L-R) (Photo: Business Wire)

Capital Group LLP
led the round, with follow-on funds from existing
investors including global digital communications business Next
Fifteen PLC
(Next 15) and angel syndicate Galvanise
. Next 15 and Galvanise announced their initial investments
in 2016.

Phrasee, which counts Virgin, Domino's, Superdry and The Times amongst
its clients, is the market leader in AI marketing language generation.
It combines Natural Language Generation and Deep Learning to arm
marketing teams with brand-compliant copywriting firepower. Phrasee's AI
writes email subject lines, Facebook & Instagram ads and push
notifications that perform better than human-written versions,
consistently delivering outstanding results for global brands.

"From day one, our vision has been to transform how brands speak to
their customers online. Having built awesome relationships with some of
the most progressive brands in the UK, we're now ready to take our AI
technology and approach to the US market," said Parry Malm, Phrasee
co-founder and CEO. "The investment from Albion, and the experience it
will bring to the board, will supercharge our global ambitions."

"We have a solid track record of supporting the expansion of
high-performing UK businesses into the US and understand the formula for
long-term success," said Emil Gigov of Albion Capital, who will be
joining Phrasee's board. "Based on Phrasee's commercial track record to
date, client-focused culture, product leadership and the calibre of its
ever-expanding team, we believe the company has an incredible future and
are proud to be part of this next phase in its growth story."

Phrasee was recognised by US-based CB Insights as 2017's Most Innovative
AI Company and more recently launched its AI
ethics policy
, one of the world's first AI businesses to do so. As a
leader in the AI space, Phrasee believes it is critical that its
customers know how their technology and data will be used, and is
calling on the wider industry to follow its lead.

Saul Lopes, Virgin Holidays' Client Lifecycle Lead, a flagship client of
Phrasee since 2015, added, "We've been working with Phrasee from the
start and it's a fantastic company with a great vision, ethos and team.
The product has transformed the way we think about marketing and I'm
looking forward to seeing what comes next."


About Phrasee: Phrasee is world-leading AI that generates and
optimises marketing copy at scale, delivering improved results for email
subject lines, push notifications, and Facebook and Instagram ads.
Founded in 2015, Phrasee is the go-to solution for ambitious,
intelligent and analytical marketers. Today, its team of data
scientists, computational linguists and developers drive big results for
enterprise brands across the globe, including a 57% click uplift for
Domino's, a 35% open uplift for Gumtree and millions of pounds in
incremental revenue for Virgin Holidays.

About Albion Capital: Albion Capital is a leading independent
investment manager with a long-term record of partnering ambitious
business. The Albion Group has funds of just over £1 billion under
investment management or administration and has increasingly focussed on
technology, specifically software and tech enabled services. Four Albion
companies are represented in the 2017 Sunday Times Tech Track 100.
Albion Capital Group LLP is authorised and regulated by the Financial
Conduct Authority.

About Next 15: Next 15 is a communications business which
employs over 1,350 people across 32 offices in 14 countries. The Group
incorporates 17 subsidiary agencies, spanning digital content,
marketing, PR, consumer, technology, marketing software, market
research, public affairs and policy communications.

About Galvanise Capital: Galvanise Capital provides
stimulating growth and go to market solutions for early stage
businesses, and unique opportunities for early stage tech investors.
Aside from Phrasee, their portfolio includes other high-growth MarTech
businesses including Appsumer, Whichit, and Adimo.

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