Market Overview

Ariul Fish LLC, Hidden Champion in Korea, Taps into US and Chinese Food Markets with the Tongue Sole Fish, the Special Product of Gunsan South Korea


The ‘Tongue sole fish', famous for its specialty in Gunsan, North Jeolla
Province of South Korea is set to target foreign food markets to appeal
to Chinese and American consumers.

Fish LLC
(Representative Geum-ok Park) is selected as a party of
High-growth Export Capability Strengthening Project managed by Ministry
of SMEs and Startups in Korea and is ready to enter into the U.S. and
Chinese markets.

Ariul Fish LLC is one of the local hidden champion that specialize in
producing regional specialties ‘Golden Tongue Sole' and ‘Golden Yellow
Croaker' that Gunsan City fostering and supports. The company explained
that they only select and handle Korean tongue soles and yellow croakers
caught off the West coast and apply the food safety certification
standard system HACCP to process and produce products through hygiene

Tongue soles are mostly caught off the west coast. They are kind of sea
fish, similar to the red tongue soles (soles) but they are shorter in
length than the red tongue soles. They are easy to have because of low
calories and less fishy smell.

Representative of Ariul Fish LLC said, "I wonder how overseas consumers
will react to the Korean tongue soles which are popular in Korea. We
will promote Korean tongue soles through various promotions and events."

Korea's the High Growth Export Capability Strengthening Project is a
project to support the export marketing activities of high growth
companies with high employment, sales, and export growth rate, domestic
SMEs that have undergone rigorous screening by the Ministry of SMEs and
Startups of Korea are selected.

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