Market Overview

Samsung Unveils 8K QLED TV at IFA 2018


Available this year, Samsung's Q900FN TV delivers the best in QLED
picture quality, design, smart features and now for the first time - 8K

During its press conference at IFA 2018, Samsung Electronics Co., Ltd.
will announce its foray into 8K with the unveiling of the Q900FN QLED 8K
TV. Available in the U.S. starting October in an 85" size, the Q900FN
will feature all the benefits of Samsung's flagship QLED line and
several enhancements that bring 8K-quality images to life.

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

"At Samsung, we've worked tirelessly over the years to move the industry
forward when it comes to premium picture quality, and the introduction
of the Q900FN with 8K AI Upscaling is an integral component as we look
to the future of displays," said Jongsuk Chu, Senior Vice President of
Visual Display Business at Samsung Electronics. "We're thrilled to
introduce the Q900FN to consumers and are confident that they will
experience nothing short of brilliance in color, clarity and sound from
our new 8K-capable models."

To achieve 8K-quality images, the Samsung Q900FN features Real 8K
and is capable of 4,000 nit peak brightness, a
standard employed by many Hollywood studios. This feature allows the
Q900FN to produce four times more pixels than a 4K UHD TV and 16 times
more pixels than a full HD TV. Q HDR 8K, powered by HDR10+
technology, optimizes the TV's brightness levels and delivers the visual
experience intended by creators. The Q900FN has already received the
official HDR10+ logo certification.

Samsung's proprietary AI-powered 8K Upscaling technology enhances
lower resolution content to 8K quality. Whether a viewer is watching
content through a streaming service, set-top box, HDMI, USB or even
mobile mirroring, the 8K Quantum Processor recognizes and
upscales the content to appear in 8K quality. In addition, the Q900FN
features Direct Full Array Elite for enhanced contrast and
precise backlighting control, and as with all of our QLED models, it
delivers 100% Color Volume so viewers can experience billions of
shades of color for the purest color accuracy available to date.

The Q900FN features a slate of new functions that enable consumers to
get the most from their TV, while maintaining the highest quality in
picture and sound. For example, the TV recognizes and analyzes a number
of connected entertainment devices like audio devices connected via
optical cable with the One Remote, then automatically switches
the TV's image source and audio output for an optimized viewing
experience. Lifestyle features, such as Ambient Mode, have been
enhanced to seamlessly blend the TV in the surrounding space and by
showcasing beautiful images, weather, news and more on the screen. The One
Invisible Connection
, which comes standard at five meters and is
also available in 15 meters, incorporates the optical cable and power
into one thin cord, giving users more freedom to decide where and how
they place the TV. Smart enhancements, such as SmartThings,
further simplify the connected living experience, and the Universal
provides personalized recommendations to easily find live and
OTT content on TV.

Samsung will showcase its latest television and audio announcements in
its booth at IFA, located at the City Cube Berlin on Level 2.

*QLED televisions can produce 100% Color Volume in the DCI-P3 color
space, the format for most cinema screen and HDR movies for television.

* Specific date and model may vary by region/country.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at

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