Market Overview

High Road Craft Ice Cream Makes It onto the Inc. 5000 List for the 3rd Consecutive Year

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Third Time's a Charm!

High Road Craft Ice Cream has officially made the 2018 Inc. 5000 list of
the fastest-growing private companies in America - for the third year in
a row.

High Road Craft Ice Cream ranks 1386 on this year's list.

With continued growth in foodservice and retail manufacturing, High Road
brought on new Chief Operating Officer, Adam Hayes, an environmental
engineer/MBA with a love of entrepreneurship and all things delicious.
Hayes brings two Masters Degrees to High Road. One in engineering, the
other in business.

Hayes stated, "We have incorporated some more robust measurements in
growing the company. I have engaged with the Georgia Tech Manufacturing
Excellence Center to do a comprehensive audit of our resource
utilization. As our company grows, it's critical that we're mindful and
proactive relative to our impact on our environment."

"With the Inc. 5000, most people talk about growth in monetary terms,"
commented Keith Schroeder, CEO and Founder of High Road Craft Ice Cream.
"I like to think of growth in terms of two things: the character of the
organization and the capabilities of the organization. If you have
strong character on your team, then your capabilities can emerge. We can
then choose to develop new and innovative products as habit. We started
as a group of chefs and designers. Now, we're a very comprehensively
skilled business team. We're excited about competing with big CPG over
the next couple of years."

Key highlights from 2018 include:

  • For the third consecutive year, being named in the Inc. 5000 (#1386);
    fastest-growing super premium ice cream company on the list.
  • Expansion of the company's novelty ice cream sandwich lineup to
    include seven flavors and increase High Road's novelty shelf presence.
  • Release of our private-label Sam's Club's Super Premium Tanzanian
    Vanilla, encouraging more direct sourcing by the company's product
    development team.
  • Introduction of High Road's products into several grocery chains, such
    as Wegmans and Shoprite.
  • Prioritization of more sustainable, environmentally friendly
    manufacturing practices.

Continued innovation and growth in the novelty category are on the
horizon for High Road Craft Ice Cream in 2019. Co-founder and Chief
Branding Officer, Nicki Schroeder, said "We are definitely seeing holes
in the category, and we have the creative culinary team here to come up
with the new innovations that we know will bridge the gaps."

About High Road Craft Ice Cream, Inc.:

Founded in 2010, High Road Craft Ice Cream is America's fastest growing
independent ice cream manufacturer. The company produces ultra-premium
frozen dessert products for retail and foodservice, both branded and
private label. High Road operates out of a 75,000 square-foot, SQF Level
III manufacturing plant in Marietta, Georgia.

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