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Applause Selects Popular YouTuber and Film Director Casey Neistat to Keynote DigitalXChange '18

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Applause, the
worldwide leader in crowd-sourced digital quality
, announced today
that prominent film director, producer, and YouTuber Casey Neistat will
close out the first day of DigitalXChange
‘18
, the company's annual customer conference. As the premiere
conference for digital quality and innovation, DigitalXChange draws
technology leaders from top brands like CNN, Realtor.com, and Citi to
highlight how they accelerate software velocity and improve quality –
resulting in digital experiences that truly surpass customer
expectations.

Before his YouTube fame, Neistat made his mark as an independent film
and television commercial director, and starred in his own show with his
brother on HBO. Eventually, Neistat combined his storytelling ability
with his commercial expertise to attract a global audience of 10.2
million subscribers on his YouTube channel and re-define branded content
with companies such as Mercedes
and Nike.
Most recently, Neistat launched a new startup, 368, in New York City.

"I've spent my entire career pushing boundaries and finding what
consumers really care about," said Neistat. "With DigitalXChange,
Applause is doing that very thing for technology companies by offering
them a unique chance to attend an event that is both educational and
experiential."

Neistat is DigitalXChange's main keynote, joining Applause CEO Doron
Reuveni
, technologist Tom
Wujec
, Forrester analyst Julie
Ask
, and Affectiva founder Rana
el Kaliouby
. The event will also feature discussions and customer
stories about consumer app trends, crowd testing, test automation,
digital payments, voice recognition, artificial intelligence (AI), and
more.

"Casey has an innate talent for helping people see the world from a new
perspective," said Charlie Ungashick, Applause CMO. "Applause brings
this same vantage point to its customers – giving them insight into the
experiences users truly have with their products in the real world. In
the end, experience matters, and Casey is a great person to speak to
that."

With the overwhelmingly positive feedback from last year's event in San
Francisco, Applause has expanded DigitalXChange to include an extra half
a day to accommodate more of what attendees loved – keynotes, sessions,
and content.

DigitalXChange '18, occurring October 2 and 3 in Boston, offers the
opportunity to network with industry peers and key decision makers from
some of the world's most innovative companies. Never before has digital
experience presented so many opportunities for companies to touch their
customers – from voice and artificial intelligence (AI) to app
interactions to ordering online for store pick up. With real-world
examples told by Applause customers, DigitalXChange will allow attendees
to learn how to make the most of these powerful technology trends.

View
the highlights
 from the 2017 event and stay up-to-date on the latest
DigitalXChange news by visiting the
event website
.

About Applause
Applause is the worldwide leader in
crowd-sourced digital quality testing. Software is at the heart of how
all brands engage users, and digital experiences must work flawlessly
everywhere. With 300,000+ testers available on-demand around the globe,
Applause provides brands with a full suite of testing and feedback
capabilities. This approach drastically improves testing coverage,
eliminates the limitations of offshoring and traditional QA labs, and
speeds time-to-market for websites, mobile apps, IoT, and in-store
experiences.

Thousands of leading companies — including Ford, Fox, Google, and Dow
Jones — rely on Applause as a best practice to deliver high quality
digital experiences that customers love. Learn more at www.applause.com.

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