Market Overview

India Direct-To-Home (DTH) Market to 2023 by Resolution Type, Subscription Type & End User -


The "India
Direct-To-Home (DTH) Market By Resolution Type (Standard Definition,
High Definition & Others), By Subscription Type (Basic, Premium &
Others), By End User (Residential, Commercial & On-Vehicle), Competition
Forecast & Opportunities, 2013-2023"
report has been added
to's offering.

India Direct-To-Home (DTH) market is projected to exhibit a CAGR of
around 10% during through 2023, on the back of increasing government
efforts towards encouraging the adoption of set-top box services across
the country.

Moreover, ease of bill payment through online payment systems, growing
penetration of DTH across the rural parts of the country and increasing
emergence of technologically advanced televisions are expected to
positively influence the Direct-To-Home (DTH) market in India over the
coming years.

Market growth is also anticipated to be driven by increasing number of
partnerships between DTH operators and OTT providers over the course of
next five years.

India Direct-To-Home (DTH) Market 2013-2023 discusses the
following aspects of DTH market in India:

  • DTH Market Size, Share & Forecast
  • Segmental Analysis - By Resolution Type (Standard Definition, High
    Definition & Others), By Subscription Type (Basic, Premium & Others),
    By End User (Residential, Commercial & On-Vehicle)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Voice of Customer

  • Sample Distribution
  • Awareness of DTH Services
  • Preferred DTH Service Provider
  • Brand Recall
  • Satisfaction Level of Current DTH Service Provider
  • Awareness of DTH Service Provider
  • DTH Services Used
  • Satisfaction Level of Current DTH Service Provider
  • Switch to Other DTH Service Provider
  • Reason for Switch
  • Number of Set Top Boxes Used
  • Type of Resolution of Set Top Box
  • Deployment of Subscription Package
  • Average Time Spent on Watching TV
  • Preferred Genre of Set Top Box
  • Ranking of Top Content Watched on Regular Basis
  • Deployment of OTT Applications
  • Willingness to Pay Extra Subscription Fees on Availability of OTT Apps
    on STBs
  • Switch from DTH to OTT on Depletion of Subscription Charges

There are six major players operating in India Direct-To-Home
(DTH) market, which include:

  • Tata Sky Ltd.
  • Dish TV India Limited
  • Bharti Airtel Limited
  • Sun Direct TV Private Limited
  • Reliance Communications Limited
  • Doordarshan

Key Topics Covered:

1. Product Overview

2. Research Methodology

3. Analyst View

4. Voice of Customer

5. Global Direct-To-Home (DTH) Market Overview

6. India Direct-To-Home (DTH) Market Landscape

7. India Direct-To-Home (DTH) Market Outlook

8. India Direct-To-Home (DTH) Market Attractiveness

9. India Free Dish vs Subscription Based Dish

10. India Residential Direct-To-Home (DTH) Market Outlook

11. India Commercial Direct-To-Home (DTH) Market Outlook

12. India On-Vehicle Direct-To-Home (DTH) Market Outlook

13. Market Dynamics

14. Market Trends & Developments

15. Policy & Regulatory Landscape

16. India Economic Profile

17. India DTH Market Product Benchmarking

18. Competitive Landscape

19. Strategic Recommendations

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