Market Overview

'Don't Mess with Texas' Launches Contest for New Song


The search is on for new musical talent to educate Texans about
litter prevention

For more than 30 years, the Texas Department of Transportation's "Don't
mess with Texas" campaign has forged partnerships with the likes of
Stevie Ray Vaughan, George Strait, Willie Nelson, LeAnn Rimes and Grupo
Fantasma to share its important message. Now the search is on for a new
amateur musical talent to represent the iconic litter-prevention
campaign. The "Don't mess with Texas" Song Search Contest invites
undiscovered Texans to compose an original 30-second song, incorporating
the campaign's anti-litter message. The entries, submitted via video,
will be collected online where the public will have the opportunity to
vote on their favorites.

"Music has been a part of the ‘Don't mess with Texas' campaign from the
beginning," said Jeff Austin III, Texas Transportation Commissioner.
"We're excited to expand on this legacy by giving Texans of every walk
of life a chance to add their voice to the campaign and share in a fun
way how we all have a part to play in keeping our state clean and

The ‘Don't mess with Texas' Song Search Contest is presented in
partnership with iHeart and Gibson Brands. Country superstars, the Randy
Rogers Band, and Latin pop and norteño stars, Las Fenix, who are both
featured in this year's "Don't mess with Texas" campaign, are also
lending their time and talent to help discover the campaign's newest

The "Don't mess with Texas" Song Search Contest is open to all Texas
residents, ages 18 and above, and runs through October 2018. Contest
rules can be found at
At the end of the public voting period, two winners will be selected,
one English and one Spanish, and awarded a prize package donated by
Gibson Brands and iHeart that includes a 2018 Gibson Guitar, the
opportunity to appear in a future "Don't mess with Texas" TV spot with
the Randy Rogers Band and Las Fenix, and a performance at an iHeart Live
Music Lounge. The Song Search Contest winners will join the ranks of
other notable performers featured in the "Don't mess with Texas"
campaign throughout the years.

"Don't mess with Texas" has been educating Texans about litter
prevention since 1986. The campaign is the signature initiative for
TxDOT's litter-prevention initiatives which include Adopt-a-Highway, a
grassroots partnership with Keep Texas Beautiful, and the community
outreach and cleanup event — the "Don't Mess with Texas" Trash-Off. For
additional information on "Don't mess with Texas," visit

For media inquiries, contact TxDOT Media Relations at
or (512) 463-8700.

Don't mess with Texas® is a registered service mark and trademark owned
by the Texas Department of Transportation. Use of the Don't mess with
Texas ® trademark is prohibited unless expressly authorized by the Texas
Department of Transportation

The Texas Department of Transportation is responsible for maintaining
80,000 miles of road and for supporting aviation, rail, and public
transportation across the state. Through collaboration and leadership,
we deliver a safe, reliable, and integrated transportation system that
enables the movement of people and goods. Find out more at

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