Market Overview

India OTT Video Services (Live Vs. Video-on-Demand) Market, Competition Forecast & Opportunities, 2023 -


The "India
OTT Video Services Market By Streaming Type (Live Vs. Video-on-Demand),
Competition Forecast & Opportunities, 2017 - 2023"
has been added to's offering.

India OTT video services market is projected to with a CAGR of more than
30% during the forecast period.

Robust market growth is anticipated on account of rising adoption of
smartphones, smart TVs and other handheld smart devices in the country.
Moreover, increasing adoption of cloud computing, growing internet
penetration and rising trend of Bring Your Own Device (BYOD) are
anticipated to boost demand for OTT video services in the country over
the next five years.

Some of the other factors that are likely to positively influence the
market are content localization, expansion of online companies into
premium video content market and rising government efforts towards
fighting piracy and tackling copyright infringement issues.

India OTT Video Services Market 2017-2023 discusses the
following aspects of OTT video services market in India:

  • OTT Video Services Market Size, Share & Forecast
  • Segmental Analysis - By Streaming Type (Live Vs. Video-on-Demand)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Some of the major players operating in India OTT video services
market are

  • Google India Private Limited
  • Amazon Seller Services Private Limited
  • Star India Private Limited
  • Sony Pictures Networks India Private Limited
  • Reliance Jio Infocomm Limited
  • Bharti Airtel Limited
  • Netflix Entertainment Services India LLP
  • Viacom18 Media Private Limited
  • ALT Digital Media Entertainment Limited
  • Eros International Media Limited

Key Topics Covered:

1. OTT: An Introduction

2. Research Methodology

3. Global OTT Services Market Overview

4. India Media & Entertainment Market Outlook

5. India OTT Video Services Market Outlook

6. Voice of Customer

7. Market Dynamics

8. Market Trends & Developments

9. India OTT Video Services Business Model Analysis

10. India OTT Video Services Value Chain Analysis

11. India Economic Profile

12. Competitive Landscape

13. Strategic Recommendations

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