Market Overview

"COME TOGETHER" This Fall with J.Jill

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Campaign Showcases the Importance of Women, Community and Compassion
Through Real Women Who Inspire Change in Their Communities

This fall, J.Jill, Inc. (NYSE:JILL) is celebrating women who are
changemakers with "COME
TOGETHER
," a multimedia campaign on www.jjill.com,
in its September catalogs, customer email, stores, and on Instagram,
Facebook, and Twitter; highlighting inspirational women and the
compassion that connects us all when we come together to help women in
need. A central idea of the J.Jill Compassion Fund, established in 2002
to support community-based organizations that help disadvantaged and
homeless women regain their self-sufficiency, the fall concept will be
reflected in a series of videos and images featuring real women from
five of the J.Jill Compassion Fund grant recipient organizations.

The women who work on behalf of the J.Jill Compassion Fund organizations
are a constant source of inspiration for J.Jill. By uniting nine of
these women from across the country to share what it means to come
together in their own words, J.Jill is giving customers the chance to
hear their incredible stories and see the fall collections on women who
inspire them. Women from N
Street Village
in Washington, DC; Wellspring
House
in Gloucester, MA; Women
in Need
in New York, NY; York
Street Project
in Jersey City, NJ; and New
Economics for Women
in Los Angeles, CA tell their stories, share
the lessons they've learned from other women, and speak to their own
definitions of what it means to be an inspirational woman.

"As a brand focused on and predominately led by women, we are driven by
the fact that women can constantly inspire and create change, and
through the work of the J.Jill Compassion Fund, we are able to do that
each day," said Linda Heasley, CEO of J.Jill, Inc. "The
fall campaign tells the real stories of women who give themselves to
their organizations and communities and shows that a lasting difference
can be made when we all join together."

"COME TOGETHER" also extends through the designs of J.Jill's fall
collections. Traditionally masculine patterns come together with
feminine silhouettes and unexpected color pairings and individual pieces
come together creating effortless outfitting with a relaxed style that
reflects the confidence of women.

Customers can come together to support women in need through the
purchase of limited-edition J.Jill Compassion Fund products with 100% of
the net proceeds going directly to the J.Jill Compassion Fund. J.Jill
will also continue its successful Gently Worn initiative in October,
providing a discount of 30% on new items in exchange for gently worn
clothing donations in J.Jill stores.

The J.Jill Compassion Fund is a donor-advised fund of the Boston
Foundation. Since its inception, the J.Jill Compassion Fund has given
more than $14 million in grants and in-kind donations to organizations
across the country that help women in need regain their independence
through programs that focus on education, job training, life skills, and
safe affordable housing. To see the campaign, shop the exclusive J.Jill
Compassion Fund styles and learn more, visit www.jjill.com/compassion.

About J.Jill, Inc.
J.Jill is a premier omnichannel retailer
and nationally recognized women's apparel brand committed to delighting
customers with great wear-now product. The brand represents an easy,
relaxed, inspired style that reflects the confidence and comfort of a
woman with a rich, full life. J.Jill offers a guiding customer
experience through more than 270 stores nationwide and a robust
e-commerce platform. J.Jill is headquartered outside Boston. For more
information, please visit www.jjill.com.

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