Market Overview

IAB Releases Line-up of Top Creators, Media Powerhouses & Technology Innovators for Digital Content NewFronts West, October 9-10 in Los Angeles


New West Coast Marketplace to Feature Digitas, Ellen Digital
Network, Gallery Media Group (PureWow, ONE37pm), Jukin Media, LiveXLive
Media, Inc., Los Angeles Times, Meredith Corporation, The New York
Times, Snap Inc., SoulPancake, Unity Technologies, Viacom Digital
Studios, VICE & FameBit By YouTube

The Interactive Advertising Bureau (IAB)
today announced the initial line-up of content creators that will take
centerstage at the first-ever Digital Content NewFronts West, a two-day
marketplace to be held at NeueHouse Hollywood in Los Angeles, California
on October 9-10. The event will introduce brands and media buyers to the
latest in original digital video programming and showcase advertising
opportunities across emerging media, including podcasts and virtual
reality. In keeping with the NewFronts West inaugural theme—"Hello, LA:
Where Ideas Meet Content"—the marketplace will have a laser focus on
content creation and big ideas, as brands continue to push for more
creative solutions and increase their commitment to digital content as a
key component of their marketing mix.

Presenters will include Digitas, Ellen Digital Network, Gallery Media
Group (PureWow, ONE37pm), Jukin Media, LiveXLive Media, Inc., Los
Angeles Times, Meredith Corporation, The New York Times, Snap Inc.,
SoulPancake, Unity Technologies, Viacom Digital Studios, VICE, and
FameBit By YouTube.

"Hollywood has a successful history in captivating audiences all over
the world, and the NewFronts West line-up of big name media companies,
digital native pioneers, and technology partners is sure to continue
that long tradition," said Anna Bager, Executive Vice President,
Industry Initiatives, IAB. "Brands can expect to see the type of
inventive digital programming that can help them forge meaningful,
direct connections with consumers. In addition, this new Los Angeles
event marks a return to the roots of NewFronts, with a focus on
elevating and supporting up and coming independent content creators
across the digital video, digital audio, and VR landscapes. Furthermore,
the event will celebrate the West Coast creator community and its
central role in helping shape the digital video ecosystem since its

"Original digital video content has increasingly become a critical part
of brands' marketing mix," said Sean King, Senior Vice President,
Veritone One. "If the New York NewFronts are any indication, the new Los
Angeles event is sure to introduce us to new content creators and ideas
that can fuel our clients' advertising strategy throughout the year and

"There is a real opportunity to raise the profile of original digital
video and emerging content creation for advertisers in Los Angeles,"
said Emma Witkowski, Digital Investment Lead, West Coast, Mindshare.
"Bringing the West Coast audience together for first looks at digital
video content, along with emerging media, is good for both publishers
and marketers."

Insights sessions sponsors, each of which will share research during the
event, include BBC News, Spectrum Reach, true[X], and Zefr.

For more information, please visit

About the Digital Content NewFronts

The Digital Content NewFronts is an annual series of events founded by
AOL, Digitas, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It is
committed to the creation of valuable partnerships between brands and
native digital content. Our mission is to shape the NewFronts into a new
and practical marketplace for connecting the wealth of digital content
and content creators to brands and their media and marketing agencies.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. Its membership is
comprised of more than 650 leading media and technology companies that
are responsible for selling, delivering, and optimizing digital
advertising or marketing campaigns. The trade group fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. In affiliation with the IAB Tech Lab, it develops technical
standards and best practices. IAB and the IAB Education Foundation are
committed to professional development and elevating the knowledge,
skills, expertise, and diversity of the workforce across the industry.
Through the work of its public policy office in Washington, D.C., IAB
advocates for its members and promotes the value of the interactive
advertising industry to legislators and policymakers. Founded in 1996,
the IAB is headquartered in New York City and has a San Francisco office.

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