Market Overview

Priority Health Transforms Wellness Services to Address Overall Wellbeing and Deliver Better Health Outcomes


Priority Health is transforming its wellness programs to address the
overall wellbeing of members with a new product, PriorityWellTM.
This new product goes beyond many of today's wellness programs to offer
solutions to support all aspects of wellbeing such as social, financial,
environmental and emotional health. With PriorityWell, employers will be
able to take a new approach to supporting the overall wellbeing of their
employees and improve engagement, satisfaction and productivity,
ultimately resulting in improved talent retention and a healthier

"At Priority Health, we see the ability to deliver personalized
wellbeing programs as the evolution of health care and a real solution
for the overall health care costs impacting an employer's bottom line,"
said Miki Kobane, wellness director for Priority Health. "With
PriorityWell, we are partnering with employers to help them deliver
targeted, smart programs that effectively improve employee physical and
emotional health while also improving workplace morale and reducing
overall health care costs."

Employees with poor health are twice as likely to be disengaged with
their work and 43 percent more likely to experience stress and anxiety1.
Additionally, unhappy workers cost the U.S. between $450 and $550
billion in lost productivity each year, according to a 2013 report on
the state of the U.S. workplace conducted by research and polling
company Gallup.

"Today, employers recognize the total value on investment of
wellbeing – going beyond evaluating the financial return - but also
taking into consideration employee satisfaction, retention rates,
culture survey scores, decreased sick days and much more," added Kobane.
"At Priority Health, we are taking it one step further to measure the value
of individual
. Our PriorityWell packages provide a personalized
wellbeing experience, helping each member achieve their own personal
goals, while creating a healthier, more productive place to work."

PriorityWell is offered in three scalable packages to work alongside a
Priority Health medical plan to provide an integrated experience with
measurable results. The packages start with a personalized web
experience, promotional materials, educational classes, a health risk
assessment and reporting. Additional packages also offer services such
as a cultural assessment, an employee interest survey, a three-year
wellbeing roadmap, web-based challenges and custom reporting. All
packages have the option to add additional features depending on the
greatest employee needs, like smoking cessation programs, incentive
management programs, health coaching, onsite clinics and screenings and
onsite support. Priority Health is offering PriorityWell to employer
groups with 30 wellness eligible members or more.

In addition to PriorityWell, Priority Health also launched a Wellbeing
, the only digital wellbeing solution of its kind offered in
Michigan, to offer a personalized online wellness experience tailored to
each employee's individual needs. The Wellbeing Hub, available to all
Priority Health members, offers members access to content and tools
centered on supporting stress management, nutrition, weight loss,
quitting tobacco, chronic condition management, financial support, sleep
health and more.

About Priority Health:

Priority Health is the second largest and fastest growing health plan in
Michigan offering a broad portfolio of health benefit options for
employer groups and individuals, including Medicare and Medicaid plans.
With close to 800,000 members across Michigan, 1,200 employees and over
30 years in business, Priority Health continues to be recognized as a
leader for quality, customer service and product innovation. Priority
Health is focused on changing the way health care is delivered to make
it more affordable and engaging members in their health to be healthy,
get healthy and stay healthy.

1 Health
Payer Intelligence

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