Market Overview

The Ikon Pass Expands Regional Access into the Pacific Northwest, Midwest and Northeast


Loon Mountain, Sugarloaf and Sunday River Increase Access

Boyne Highlands, Boyne Mountain, The Summit at Snoqualmie, and
Cypress Mountain Join the Ikon Pass Community

The Ikon
community has expanded to all corners of the country with the
addition of The Summit at Snoqualmie in Washington, Cypress Mountain in
British Columbia and Boyne Highlands and Boyne Mountain in Michigan.
Plus, access to Loon Mountain in New Hampshire and Sugarloaf and Sunday
River in Maine just tripled.


The Summit at Snoqualmie, Cypress Mountain, Boyne Highlands and Boyne
Mountain will offer 7 days each on the Ikon Pass, and 5 days each on the
Ikon Base Pass with 10 holiday blackout dates (Dec. 26 - 31, 2018; Jan.
19 - 20, 2019; Feb. 16 - 17, 2019).

Loon Mountain, Sugarloaf, and Sunday River originally offered 7 days combined
between the three destinations on the Ikon Pass, (5 days combined
between the three destinations on the Ikon Base Pass) and will now offer
7 days at each destination (5 days at each destination on
the Ikon Base Pass), bringing access to 21 days total on the Ikon Pass
(15 days total on the Ikon Base Pass).

"For 70 years Boyne Resorts has been guided by a focus to create
memorable experiences for our guests and we are deeply committed to
maintaining the individual character of each of our destinations. This
is what the Ikon Pass is about, so we are thrilled to add our Pacific
Northwest and Midwest destinations to the Ikon Pass community," said
Stephen Kircher, President and CEO, Boyne Resorts. "And by increasing
access to our destinations in the East, we are excited to offer a
variety of winter experiences throughout North America."

"With new destinations in the Pacific Northwest and the Midwest, plus
expanded access in the Northeast, the Ikon Pass now offers access
throughout key ski markets in North America, opening up even more
opportunities for Ikon Pass holders to explore all of our iconic
destinations," said Erik
, Chief Marketing Officer of Alterra Mountain Company.

The Summit at Snoqualmie includes Alpental Ski Area and is nestled in
the heart of the Washington Cascades, less than an hour from Seattle.
The destination has four base areas with two terrain parks, night
skiing, winter-tubing, Nordic skiing, and terrain for all abilities.

Cypress Mountain is located 30 minutes from Vancouver and offers skiers
and riders the most terrain, vertical drop, lifts and best snow
conditions on the highest peak of Vancouver's legendary North Shore
Mountains. It is also the proud home of Canada's first Olympic gold
medal on home snow.

Boyne Highlands and Boyne Mountain are Northern Michigan's premier
mountain destinations, located 280 miles north of Detroit, offering more
skiable acres than anywhere else in lower Michigan, including the
state's longest ski run.

From a week-long vacation to unlimited days, the Ikon Pass was built
with the guest in mind, to provide the best experience possible. With 34
destinations, in 12 states, four Canadian provinces, on two continents,
the Ikon Pass is the gateway to a like-minded community, enduring
memories, and the most iconic destinations on the planet.

The Ikon Pass launched in January 2018 and is a collaboration of
industry leaders – Alterra
Mountain Company
, Aspen Skiing Company, Boyne Resorts, POWDR,
Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3,
Revelstoke Mountain Resort, Sugarbush Resort, Taos Ski Valley, and
Thredbo. Each demonstrates integrity, character and independence that is
reflected in their mountains and guests.

For more information, please visit

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains across North America and Australia delivering
authentic, memorable snow adventures. Brought to you by Alterra Mountain
Company, the Ikon Pass unlocks access to a community of diverse
destinations you want to ski and ride, including Aspen Snowmass,
Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado;
Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big
Bear Mountain Resort in California; Jackson Hole Mountain Resort in
Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort
in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne
Mountain in Michigan; The Summit at Snoqualmie in Washington; Tremblant
in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta,
Canada; Revelstoke Mountain Resort and Cypress Mountain in British
Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in
New Hampshire; Taos Ski Valley in New Mexico; Deer Valley Resort,
Solitude Mountain Resort, Brighton Resort, Alta, and Snowbird in Utah;
and Thredbo in Australia. Special offers are available at CMH
Heli-Skiing & Summer Adventures, the world's largest heli-skiing
operation. For more information on the Ikon Pass, visit

About Boyne Resorts

Boyne Resorts, founded in 1947 by Everett Kircher, is the third largest
mountain resort company in North America. A Michigan-based corporation,
Boyne Resorts owns award-winning mountain and golf resorts and
attractions throughout the United States and Canada including Cypress
Mountain near Vancouver, B.C., official freestyle skiing and snowboard
venue of the 2010 Olympic Winter Games; Sugarloaf and Sunday River
Resort in Maine; Boyne Mountain Resort, Boyne Highlands Resort, Inn at
Bay Harbor - Autograph Collection and Avalanche Bay Indoor Waterpark in
Michigan; Big Sky Resort in Montana; Loon Mountain Resort in New
Hampshire; Gatlinburg SkyLift in Tennessee; Brighton Resort in Utah; and
The Summit at Snoqualmie in Washington. To learn more about Boyne
Resorts, please visit

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