Market Overview

Open Influence and Icicle Join Forces

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Open
Influence
, a leading data-driven influencer marketing company, today
announced a Preferred Regional Technology Partnership with Icicle
Group
, Hong Kong's leading marketing solutions provider. The
engagement builds on a highly successful pilot program in the Asia
Pacific Region, where Open Influence worked with Icicle to implement
campaigns that reached over 20,000,000 viewers in 2018.

"We are thrilled to deepen our partnership with Open Influence," said
Bonnie Chan Woo, CEO of Icicle Group. "In the past year, we have seen
how Open Influence's superior technology leverages artificial
intelligence (AI) and machine learning to deliver high-performing KOL
marketing campaigns across the world. Open Influence's data-driven,
measurable approach is what our sophisticated brand clients are looking
for. With innovative and disruptive brands increasingly looking beyond
their domestic markets, we see a fast-growing demand in the Asian market
for leading-edge data-driven global KOL marketing solutions. As such, we
are excited to announce that Honma Golf, one of the most prestigious and
iconic Asian brands in the golf industry, is expected to be the first
brand in Asia to leverage Icicle's expertise in global market expansion
propelled by Open Influence's proprietary technology stack."

Today's agreement names Icicle Group as Open Influence's Preferred
Regional Technology Partner for the Greater China Region. "When entering
the Chinese market, we wanted a partner that understood the needs of the
world's most discerning brands to help us further refine our solution
and technology stack for the Chinese market -- we are proud to announce
that Icicle is that partner," said Eric Dahan, CEO and Co-founder of
Open Influence.

Proprietary AI enabled technology drives predictable and consistent
return on investment

"The combined power of artificial intelligence (AI) technology and
strategic creativity has proven to deliver outstanding measurable
performance for leading brands across the industry," said Bonnie Chan
Woo. "We have done much research and find that Open Influence's
proprietary technology stack, recognized by Amazon as being on the
forefront of AI application, is the best in the market for effective
campaign execution and optimizing return on investment."

About Icicle Group Holdings Limited (HKEX stock code: 8429)

Commencing business in the late 1990s, the Group is a marketing
production company headquartered in Hong Kong. The Group's business
covers overall project management and marketing production services,
focusing on physical media production and management, digital media
production, and cross media development, helping clients to implement
their branding and marketing strategies in a diversified, flexible,
consistent and cost-effective way. It has an extensive and diversified
client base comprising global financial institutions, luxury brand
retailers, local retail chain stores and multinational corporations from
different business sectors. https://www.iciclegroup.com/

About Open Influence

Open Influence is a data-driven global influencer marketing company that
helps brands and advertisers engage and grow their desired audiences
through social media. Open Influence is both platform and talent
agnostic, and works with the entire spectrum of influencers; from social
celebrities to micro-influencers. The company's proprietary platform
boasts the industry's largest collection of influencer data, and
leverages machine learning and image recognition to analyze more than
100 million pieces of content from over 465,000 influencers and
counting. Open Influence provides customized end-to-end influencer
marketing solutions for brands on both an entirely outsourced and
a-la-carte basis. Its team collaborates closely with every client to
develop award-winning creative strategies, and its advanced audience
analytics allow brands to target based on location, education, age,
gender, consumer preferences and more. Headquartered in Los Angeles with
satellite offices across the globe, Open Influence offers support in
virtually all languages and has managed campaigns for top brands from a
variety of industries including Bose, Coca-Cola, Disney, Nestle, Puma,
Toyota and Verizon. https://openinfluence.com/

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