Market Overview

Roku Announces JVC as Newest Roku TV Brand


JVC Roku TVs Coming to the U.S. Later This Year

Roku, Inc. (NASDAQ:ROKU) today announced Shenzhen MTC Co. (MTC) has
joined the Roku TV™ licensing program to build smart TVs under the JVC
brand. MTC will leverage TV hardware reference designs and the Roku
operating system (OS) to create a line of JVC smart TVs with the first
HD JVC Roku TVs expected to ship in the U.S. later this year.

"Roku is America's #1 streaming platform because it is incredibly easy
to use and offers access to countless movies and TV episodes all from
the home screen," said John Araki, Chief Technology Officer of JVC. "We
are looking forward to marrying our longstanding history of innovation
with Roku's popular smart TV platform as we aim to improve our
customers' everyday life with smartly designed products making life a
little more fun."

"For more than 90 years JVC has been delivering quality video and audio
products and we look forward to working with MTC to grow the JVC smart
TV presence in the US," said Chas Smith, general manager of Roku TV &
Players. "We know most TV manufacturers will license a TV OS and are
proud of our low-cost purpose-built solution and the level of
collaboration and support that we offer our partners while delivering a
superior experience to consumers."

The Roku TV licensing program offers TV OEM partners an easy, efficient,
and cost-effective way to build smart TVs that consumers love to use.
Roku provides low-cost hardware reference designs so TV brands can offer
a best-in-class smart TV solution at competitive price points. The Roku®
operating system provides consumers with access to an ever-growing
library of content as well as regular, automatic software updates so TV
OEMs can be sure they are offering the latest and greatest features to

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming
content they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to engage
consumers. Roku streaming players and Roku TV models are available
around the world through direct retail sales and licensing arrangements
with TV OEMs and service operators. Roku is headquartered in Los Gatos,
Calif. U.S.A.

Roku is a registered trademark and Roku TV is a trademark of Roku,
Inc. in the U.S. and in other countries.

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