Market Overview

Buffalo Wild Wings® Kicks off the 2018 Football Season with First-of-Its-Kind Partnership & New Creative Campaign


"Blazin' Fantasy Football" Game Created by DraftKings Available
Exclusively in Restaurant

"Escape to Football" Creative Campaign Debuts alongside $5 Game Day
Deals All Season

Kicking off Sunday, September 9 and running through the end of the
regular season on December 30, Buffalo Wild Wings today announced a new
partnership with DraftKings for a custom game that is exclusively
available in all Buffalo Wild Wings restaurants this 2018 football
season. Alongside the DraftKings partnership, the brand is revealing a
new advertising campaign, titled "Escape to Football". A
football-focused menu will debut September 6 and include $5 and up
offerings on specialty food and beverage rounding out a unique
experience for guests.

This press release features multimedia. View the full release here:

Blazin Fantasy Football

Blazin Fantasy Football

"As America's largest sports bar, millions of fans spend their game days
at Buffalo Wild Wings each week," said Paul Brown, Chief Executive
Officer, Inspire Brands. "We are thrilled to partner with the industry
leader in fantasy, DraftKings, to deliver an experience to our guests
that they can't get anywhere else."


The partnership between Buffalo Wild Wings and DraftKings will focus on
a custom-built fantasy football game, Blazin' Fantasy Football.
Available on mobile through the Blazin'
Rewards App
, the game is exclusively available to guests at Buffalo
Wild Wings restaurants beginning September 9. The contest is free to
enter each week and offers multiple chances to win prizes such as free
wings for a year, Buffalo Wild Wings Gift Cards, Blazin' Reward Points,
and more. There will be a total of 600 weekly winners.

"We are excited to partner with Buffalo Wild Wings to offer sports fans
a unique, in-store fantasy product this football season," said Ezra
Kucharz, Chief Business Officer, DraftKings. "Our mission has always
been to create innovative and exciting ways for fans to engage with
their favorite sports and our Blazin' Fantasy Football product is an
excellent example."

Blazin' Fantasy Football contests start at the beginning of each game
and again at the half of the 1:00 p.m. ET and 4:00 p.m. ET football
games, for a total of four contests every Sunday. Guests must download
the Blazin' Rewards app and then click the Blazin' Fantasy Football
icon. Guests are offered the chance to draft a team comprised of a QB,
RB (2), WR(2), TE, DEF/Special Teams, and a Kicker. In addition, each
guest will have the chance to "double down" on a player as their
"Blazin' Pick" choice. This player will receive double the points in
that game. All line-ups must be drafted by the start of the first and
third quarters of each game.

In addition to the custom game on Sundays, Buffalo Wild Wings is the
official presenting sponsor of the DraftKings' Thursday Night
Showdown contest available to all DraftKings customers globally
beginning September 6, where players have the opportunity to win $10,000
in total prizing.


Debuting tomorrow and created by Figliulo&Partners, Escape to Football
explores the reality that everyone has commitments and obligations in
life that can keep them from where they'd rather be on game day:
watching football. The series of spots place characters in relatable
life scenarios – being stuck late at the office, a PTA meeting, touring
homes or taking family photos – that they ultimately escape from and
arrive at Buffalo Wild Wings.

"We've all been there – it's game day and we're stranded somewhere,
instead of watching the game live. It's a painful, almost helpless
feeling for any true fan," said Seth Freeman, Chief Marketing Officer,
Buffalo Wild Wings. "The new creative celebrates the reality that a game
should be enjoyed with friends, surrounded by TVs, great food and cold

Escape to Football includes four unique spots titled Family,
and Tour,
which will begin airing on television on August 30 and extend throughout
the 2018 football season. Additional spots will be available for radio.
The advertising campaign features a refreshed logo with a more neutral
brown and honey mustard color palette and an updated buffalo that is

$5 Football Menu

Beginning September 6, guests will be able to enjoy specialty food and
beverage offerings starting at $5. New to the menu this season is a
bratwurst with a side of fries. Sharable pitchers of domestic beer (38
oz) will also be available. The complete $5 and up menu is available
Thursday – Monday in all participating Buffalo Wild Wings restaurants
and includes:

  • NEW Bratwurst & Fries
  • NEW 38 oz Domestic Pitcher
  • Cheeseburger & Fries
  • Tall Craft or Import Beer
  • Specialty Cocktails

About Buffalo Wild Wings

Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in
the United States. Globally, there are more than 1,200 restaurants in 10
countries. Buffalo Wild Wings is part of the Inspire Brands family of
restaurants. For more information, visit

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