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Best E-Commerce Pricing Strategies to Help You Grow Your Company | Infiniti Research

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Infiniti Research, a world-renowned market intelligence solutions
provider, has announced the completion of their latest article on the best
e-commerce pricing strategies to help you grow your company
.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180829005388/en/

Popular pricing strategies that e-commerce companies swear by. (Graphic: Business Wire)

Popular pricing strategies that e-commerce companies swear by. (Graphic: Business Wire)

In any business, one of the most crucial decisions that you have to make
is choosing the right pricing strategy. If you get the pricing
strategies wrong, then it could result in a loss for your company.
E-commerce companies have recognized pricing strategy as one of the key
value levers and, consequently, companies have started working on their
pricing strategy, tactics, and tools in the past few years in hopes of
improving their approach. With the increasing use of the internet today
and smartphones, customers can differentiate prices with just a click of
a button. So, the e-commerce pricing strategy that organizations choose
must be one that not only gives them a good ROI but also gives a sense
of ‘value for money' to the customers.

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"The pricing strategy that companies in the e-commerce industry
choose must be one that not only gives them a good ROI but also gives a
sense of ‘value for money' to the customers,"
says an industry
expert from
Infiniti.

Best e-commerce pricing strategies:

  • Loss leader pricing: This is an important pricing strategy for
    e-commerce companies to convert their customers into loyal customers
    and guarantee repeat sales. This strategy is usually practiced by
    retail giants such as Amazon and Walmart. The main idea behind this
    pricing strategy is to price certain products at a suggestively lower
    price than that of the competitors in the e-commerce industry. This is
    similar to the predatory pricing strategy that is typically followed
    by offline retailers. This technique not only drives traffic to the
    store but also helps in converting window shoppers into paying
    customers. To know more about our portfolio of market intelligence
    solutions
    , get
    in touch
  • Basket-based pricing: This is a common pricing strategy that is
    used by players in the e-commerce industry to influence customers to
    make a purchase. In this technique, certain price points or products
    are used to incentivize customers to purchase products. For example,
    it is regularly seen that online retailers offer free delivery if your
    total basket value surpasses a particular limit. This sometimes makes
    customers purchase more than they would have originally planned so
    that they can avail the benefits. To know more about our portfolio
    of solutions
    , request
    a proposal
  • Quick-delivery pricing: A notable example of an e-commerce
    industry player who has been using this pricing strategy efficiently
    is Amazon. The company leverages its state of the art logistics
    network to not only serve its customers in the shortest period of time
    but also to use it as a profit-making pricing strategy. They give
    customers choices such as next day or 2-day shipping, same day
    delivery, in return for an additional premium from the customers. This
    is a significant way for the company to keep its prices lower than the
    competitors but at the same time influence profitability for the
    business.
  • Get
    in touch
    , to know more about the best e-commerce pricing
    strategies to help you grow your company

Infiniti Research is a global market intelligence company offering
strategic insights to help look beyond market disruptions, study
competitive activity, and develop intelligent business strategies.
Listed below are the best e-commerce pricing strategies to help you grow
your company.

View the complete list of the best e-commerce pricing strategies to
help you grow your company:

https://www.infinitiresearch.com/thoughts/popular-pricing-strategies-e-commerce-companies

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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