Market Overview

JaM Cellars Releases Butter in Cans


JaM Cellars, makers of Butter Chardonnay, #1 fastest-growing domestic
chardonnay of the top 30 chardonnays in the country (source: Nielsen,
Dec. 2, 2017, 52-week period) and two-time IMPACT Hot Brand award winner
2016 and 2017, has released Butter Chardonnay in cans.

This press release features multimedia. View the full release here:

JaM Cellars, makers of Butter Chardonnay has released Butter Chardonnay in cans. (Photo: Business Wi ...

JaM Cellars, makers of Butter Chardonnay has released Butter Chardonnay in cans. (Photo: Business Wire)

ButterCans will be available in 250ml 4-packs (1L equiv.) identifiable
with the same signature, bright yellow label that make them instantly
recognizable to their fast-growing number of Butter lovers. SRP $19.99.

JaM Cellars, part of John Anthony Family of Wines released the inaugural
vintage of Butter Chardonnay in 2010 with 1000 cases. The current 2016
release of 850K cases across 49 states has made Butter the #1 selling
Chardonnay in its price point today (source: Nielsen, June 16, 2018,
52-week period).

"We wanted to make a great quality California chardonnay that exceeded
quality and value expectations. We still make Butter today the same way
we made the first 1000 cases in 2010—all grape-to-bottle, consistent
attention to detail, and in the tradition of great California
winemaking," said Founder and CEO, John Anthony Truchard.

Michele Truchard, Co-founder (JaM is short for John and Michele) added,
"ButterCans are a natural extension of the brand that's designed to be
easy to enjoy, fun and has a flavor profile that hits the mark every
time. We've seen major success introducing people to Butter at outdoor
music festivals such as BottleRock Napa Valley, Voodoo Fest, Ohana
Festival and Kaaboo Del Mar. ButterCans will give our fans exactly what
they want – grab and go easy sipping, that's shareable and delicious."

Wine in cans is the fastest growing packaging segment for the industry,
valued at $45 million, with a growth rate of 49% in 2017 (source:
Nielsen, Dec. 2, 2017, 52-week period). JaM Cellars will produce just
12,000 cases of Butter cans in 2018, which will hit the wine aisles of
popular grocery stores in late summer. JaM Cellars expects to follow
this first release of cans with others in its portfolio including
California Candy Dry Rosé.

About John Anthony Family of Wines and JaM Cellars

John Anthony Family of Wines includes John Anthony Vineyards, FARM
Napa Valley by John Anthony
and JaM Cellars.
Second-generation Napa Valley vintners John Anthony Truchard and his
wife Michele are the "J" and "M" in JaM Cellars. JaM's four wines—Butter
Chardonnay, California Candy Dry Rosé, JaM Cabernet Sauvignon and Toast
Sparkling are rich, bold, luscious and live up to their names. JaM
Cellars is dedicated to creating easy-to-love, super-approachable wines
that can be enjoyed anytime—whether a special occasion, everyday
celebration, or just a day of the week with a "y" in it! Check out JaM
Cellars on Facebook and Instagram
@JaMCellars #JaMCellars and online at
Learn more about the full portfolio at

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