Market Overview

Pixvana Open-Sources SDK to Advance VR Video Streaming Apps


Pixvana Aims to Advance VR Ecosystem by Offering Open-Sourced SDK

a company that powers the future of XR storytelling and immersive media,
today announced that it is open-sourcing its software development kit
(SDK), allowing third-parties to incorporate Pixvana's cloud-services
and VR video streaming technology with their own publishing
infrastructure to create high-quality branded VR video applications.

Pixvana SPIN Play SDK is an Apache 2.0 open-source-licensed library that
developers can plug in to their own Unity application development
environment - adding high-quality VR video playback, dynamic controls,
and cross-platform support across all VR headsets running iOS. Pixvana's
cloud-based CMS supports advanced data flows for media companies and
customizable metadata fields. Users can upload from existing cloud
storage and export to custom or public endpoints.

The offering includes flexible media transport and optimized encoding.
Output can be moved securely to streaming infrastructure and 16K
resolution encoding delivers optimized resolution with Field of View
Adaptive Streaming (FOVAS) and VR-native playback projections.

"Application builders needed a drag-and-drop solution to add 360-degree
and 180-degree VR video to their Unity based applications for Virtual,
Augmented, or Mixed Reality apps," said Beverly Vessella, Product
Manager at Pixvana. "By opening up our valuable, cloud-based VR plug-in
to the community, we hope to accelerate the adoption and innovation of
VR and AR applications."

Earlier this year, CNN used SPIN Play SDK to deliver the CNNVR App for
Oculus, providing access to breaking news and a selection of original
stories produced in the immersive, 360-degree format. Using the Pixvana
SDK, the app met "fast startup" requirements, immediately delivering
content tuned for high quality within seconds of a viewer selecting any
CNNVR video.

"Pixvana partnered with our development team to customize the content
pipeline and enable our editors in New York to get the highest quality
content into the CNNVR app as quickly and as seamlessly as possible,"
said Jason Farkas, Vice President at CNN.

Pixvana is working to transform the way high quality VR video is created
and delivered to market. Now anyone can utilize Pixvana's open-source
SDK to create first-party branded VR video applications.

To download the SPIN Play SDK, please visit:

About Pixvana
Pixvana is a Seattle-based SaaS startup that
powers the future of XR storytelling and immersive media. SPIN Studio
from Pixvana is the first integrated platform that transforms the way
customers create, edit and show VR video experiences across any device,
anywhere. The company is venture-backed by Vulcan Capital, Madrona
Venture Group, Microsoft, Cisco, Raine and Hearst Ventures. Pixvana's
founders have proven startup success in media technology, and hail from
senior product and engineering leadership roles at Apple, Adobe,
Microsoft, and Lucasfilm. For more information visit

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