Market Overview

NICE Launches First of its Kind Proactive Fraudster Exposure Solution, Driving a Quantum Leap in Identity Theft Prevention

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NICE RTA's breakthrough machine learning-based feature automatically
and preemptively exposes imposters, preventing fraud losses

NICE (NASDAQ:NICE) today unveiled an innovative, new Proactive
Fraudster Exposure capability in its NICE
Real-Time Authentication (RTA) solution
that empowers contact
centers to expand and augment their defense against fraud. Based on
unique machine learning technology, the new capability allows contact
centers to automatically prevent fraud before it happens by identifying
previously unknown fraudsters and blocking them from committing fraud.
This feature allows contact centers to take proactive steps in
protecting their consumers by stopping fraud in its tracks immediately
upon deployment.

NICE RTA's new Proactive Fraudster Exposure capability reduces fraud
losses from day one by automating the process of exposing new,
previously unidentified fraudsters and blocking them before they commit
wrong doing. The breakthrough machine learning technology that drives
the capability automatically scans hundreds of thousands of existing
call recordings identifying abnormal caller behavior associated with
fraudsters. The identified suspected fraudsters are then sent for
further investigation, added to a watch list of fraudster voiceprints
and blocked when calls are made in the future. The entire process
happens automatically, eliminating manual, expensive and time consuming
manual checks.

Miki Migdal, President of NICE Enterprise Product Group said:
"This new capability demonstrates once again that our RTA offering
remains at the cutting edge of innovative technology. It also reinforces
our commitment to helping customers protect their consumers against
identify theft together with the tools they need to provide excellent
customer experiences. This capability, like many other unique features
in our RTA offering, demonstrates NICE's domain expertise in delivering
voice biometrics applications that innovatively meet the specific needs
of contact centers."

NICE Real-Time Authentication (RTA) is a leading customer authentication
solution for contact centers. Based on voice biometrics combined with a
range of additional authentication factors, NICE RTA is used by
organizations worldwide to authenticate millions of customers seamlessly
and prevent fraud across multiple channels including live agent calls,
IVR and mobile app. An
award- winning product
, NICE
RTA is the only solution in the market offering single voiceprint across
channels, historical enrollment and sophisticated optimization of
multi-factor authentication ion one platform
.

About NICE
NICE (NASDAQ:NICE) is the world's leading
provider of both cloud and on-premises enterprise software solutions
that empower organizations to make smarter decisions based on advanced
analytics of structured and unstructured data. NICE helps organizations
of all sizes deliver better customer service, ensure compliance, combat
fraud and safeguard citizens. Over 25,000 organizations in more than 150
countries, including over 85 of the Fortune 100 companies, are using
NICE solutions. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Ltd. All other marks are trademarks of
their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release
contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Mr. Migdal are based on the
current beliefs, expectations and assumptions of the management of NICE
Ltd. (the Company). In some cases, such forward-looking statements can
be identified by terms such as believe, expect, may, will, intend,
project, plan, estimate or similar words. Forward-looking statements are
subject to a number of risks and uncertainties that could cause the
actual results or performance of the Company to differ materially from
those described herein, including but not limited to the impact of the
global economic environment on the Company's customer base (particularly
financial services firms) potentially impacting our business and
financial condition; competition; changes in technology and market
requirements; decline in demand for the Company's products; inability to
timely develop and introduce new technologies, products and
applications; difficulties or delays in absorbing and integrating
acquired operations, products, technologies and personnel; loss of
market share; an inability to maintain certain marketing and
distribution arrangements; and the effect of newly enacted or modified
laws, regulation or standards on the Company and our products. For a
more detailed description of the risk factors and uncertainties
affecting the company, refer to the Company's reports filed from time to
time with the Securities and Exchange Commission, including the
Company's Annual Report on Form 20-F. The forward-looking statements
contained in this press release are made as of the date of this press
release, and the Company undertakes no obligation to update or revise
them, except as required by law.

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