Market Overview

Grindr, in Partnership with Bucksense, Launches Self-Service Advertising Product

Share: is a self-service product offering that empowers
advertisers of all sizes and budgets opportunity to engage the powerful
LGBTQ consumer segment.

Today, Grindr,
the world's largest social networking app for gay, bi, trans and queer
people, and Bucksense,
the programmatic platform for agile marketers, announced the launch of
an innovative service, designed to connect Grindr's LGBTQ+ audience and
advertisers directly. Through the power of Bucksense's platform Directopub,
Grindr can now offer its ad inventory directly to advertisers of all
sizes, budgets and expertise on a global scale.

Bucksense's Directopub is a white-label solution that
gives publishers the ability to serve the whole spectrum of
direct-to-advertiser opportunities. Through this new partnership, Grindr
now has its own branded, self-serve platform backed by the size and
expertise of Bucksense's Customer Service team and tailored to the
varying skill level and needs of advertisers.

Advertisers who wish to launch campaigns on Grindr can do so quickly and
easily, while reaching the right audience and inventory and avoiding the
complex and costly steps and touchpoints commonly found on other
platforms. Not only does this partnership provide all advertisers direct
access to the enormous spending power of the LGBTQ+ community, but this
self-service platform will also enable small, LGBTQ-owned businesses
with limited budgets to directly reach their community.

"Cutting out the intermediaries simply makes sense for the main parties
involved," said Cristian Carnevale, CEO of Bucksense. "Grindr shares our
vision that proper use of technology can enable advertisers of all
budgets to reach publishers directly, rather than adding steps and
complexity to what should be a relatively simple process."

For Grindr, this service will allow the company to address the needs and
demand from smaller advertisers in an economically beneficial way for
all parties. Advertisers with modest budgets can reach their target
audience with state-of-the-art tools the ensures spend going to media,
instead of being exhausted through fees.

"We are very happy with Directopub and our partnership with the
Bucksense team, and we are excited for what this opportunity means for
our advertisers and our community," said Scott Chen, CTO and president
at Grindr. "They were able to put together a fully customized platform
and service for us in a very short period of time. This will enable us
to grow and keep more revenue and let our team focus on serving our
users with better and more localized experiences, which is what we do

To access more information on Grindr's direct-to-publisher self-service
offering or to launch a new advertising campaign, please visit

About Bucksense

Bucksense is the platform for advertisers and publishers looking to
bring media buying in house. With its Self-Serve, Open API, and
Whitelabel solutions, Bucksense offers marketers control over media
buying: From FULL spend and placement transparency to the most advanced
campaign management functions.

Part of Acotel Group SpA (ACO:IM), Bucksense is currently the platform
of choice for 350+ agencies worldwide:

About Grindr

With 3.8 million daily active users in every country in the world, Grindr
is the largest LGBTQ+ mobile social network. Since its launch in 2009,
Grindr has grown to become a fundamental part of users' daily lives
globally. The company continues to expand their ecosystem to enable all
users to connect to the world around them. Through INTO, a digital
content platform for and by the LGBTQ+ community, various events, and
experiential opportunities, Grindr is helping users engage across the

Headquartered in West Hollywood, California, Grindr is a Certified
Transgender-Inclusive Business that encompasses a diverse and passionate
family of makers, innovators, leaders, and most importantly, doers.
Grindr employees are fueled by an endless curiosity, an ability to
embrace change, a respectful and collaborative work environment, and a
knack for crossing every finish line. Grindr is proud to have been
recognized by Fast Company as one of the ten "Most Innovative Social
Media Companies in 2016" and by Forbes as a "model for corporate social
responsibility." Grindr is available on the App
and Google

View Comments and Join the Discussion!