Market Overview

TVSquared Japan Brings Real-Time Campaign Performance Analytics to One of World's Largest TV Ad Markets


TVSquared Opens Tokyo Offices to Support Fast-Growing Customer Region

the gold standard for TV performance analytics and optimization,
announced the opening of TVSquared Japan. The Tokyo-based offices will
provide on-the-ground support for the world's third-largest advertising
market. TV ad spend is expected to reach more than $15 billion1
this year in Japan, and continue to increase through the 2020 Summer
Olympics in Tokyo.

Localized for the Japanese market, TVSquared's ADvantage
platform measures the impact of TV spots and provides insights to
maximize spend and optimize campaigns for bi-monthly and advanced,
six-month buys. The platform offers multi-country, cross-brand analysis
across the sales funnel by prefecture, network, channel, day, daypart,
program, genre and creative, and provides buy recommendations based on
individual KPIs.

Calum Smeaton, CEO and founder, TVSquared:

"Japanese brands are looking at TV for performance vs. simply being a
vehicle for reach. In the last year, we've worked with dozens of
Japanese advertisers to transform TV into a marketing channel that is
measurable, optimizable, transparent and dynamic. While TV is unrivaled
for brand awareness, it has also evolved into a major driver of direct

TVSquared makes TV
a performance-marketing channel
. More than 700 brands, agencies and
networks in 70 countries use TVSquared to get real-time views into TV
campaign performance, make in-flight optimizations and demonstrate ROI.

TVSquared brings transparency to the entire TV-buying ecosystem in
Japan. Brands and agencies understand the real-time performance of
campaigns, and use those data-backed insights to identify the most
effective TV buys for response. Networks harness TVSquared insights to
realize the value of inventory, optimize pricing and give advertisers
the confidence to increase spend.

About TVSquared

TVSquared is the gold standard for TV performance analytics and
optimization. More than 700 brands, agencies and networks in 70+
countries use TVSquared to optimize TV-driven response, maximize spend
and improve campaign effectiveness by up to 80%. Learn more at

1 WARC data

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