Market Overview

Roostify Adds Dr. Magid Abraham to Board of Directors


today announced the addition of Dr. Magid
to the company's Board of Directors. Dr. Abraham is an
entrepreneur and expert on market research, consumer modeling and
information systems. He was the founder and CEO of comScore, taking it
from inception to IPO and beyond. He is currently a lecturer
at Stanford GSB
 and serves on the board of several companies.

"Roostify is a talented group of individuals in an exciting industry,
and I am pleased to join the Board of Directors to provide my expertise
to the team," said Abraham. "Roostify is positioned to bring the best
solutions to banks and lenders to move the industry forward, and provide
better consumer experiences when purchasing homes."

Dr. Abraham is serial entrepreneur who has founded several successful
companies and led others through high growth phases. He was the founder
and CEO of comScore for 14 years following its inception, and was
particularly focused on product innovation, business strategy, and
industry leadership. He also served as the company's Executive Chairman
from March 2014 until July 2016. Dr. Abraham was also the founder and
CEO of Paragren Technologies, Inc., which specialized in delivering
large scale CRM systems. Prior to that, he was president and COO of IRI,
a major international research company, which he led through a period of
rapid growth and innovation.

Dr. Abraham is a recognized expert on consumer and market measurement,
modeling and analytic solutions, with award-winning articles in a
variety of academic and industry journals. He received the AMA's Parlin
award, and MIT's Buck Weaver award in recognition for contributions and
outstanding leadership in the theory and practice of Marketing Science,
and the Advertising Research Foundation's Lifetime Achievement Award. He
was named Ernst & Young® Entrepreneur of the Year and inducted in the
Entrepreneurship Hall of Fame. He was also designated a "Technology
Pioneer" by the World Economic Forum for his work at comScore.

"We are so excited to have someone with significant experience in
scaling digital technology companies on board to guide Roostify through
our next phase in our growth," said Rajesh Bhat, CEO and Co-Founder,
Roostify. "We are pleased to tap into Dr. Abraham's experience during
this exciting time at Roostify."

About Roostify

Founded by consumers looking for a better way to buy a home, Roostify
leads the industry in delivering accelerated and transparent digital
lending experiences, processing over $8 billion a month in loans. From
enterprise banks to independent mortgage lenders, lenders across the
United States rely on Roostify to speed up closings, reduce risk and
unnecessary work, and improve their customer's lending experience. The
company's highly secure, future-proof lending platform is trusted by
some of the world's largest lenders.

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