Market Overview

Back to School: Groupon's Free Student Discount Program Helps College Students Afford More Experiences

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Students now qualify for an extra 25 percent off on all local deals

Groupon
(NASDAQ:GRPN), which has sold over 100 million local experiences in the
past 10 years, today announced the official launch of a free-to-enroll discount
program
aimed at helping college students afford more fun while
they're in school. Participants who sign up qualify for an extra 25
percent off for the first six months on all local deals––including
tickets to group experiences such as concerts, sporting events and
cultural attractions, date night activities, spa and beauty treatments,
health and fitness deals, food and drink offers and more. After the
initial six months, enrollees receive 15 percent off all local deals as
long as they remain a student.*

"It's never too early to start saving money on the things you do every
day. This program is an exciting tool for us to acquire new Groupon
users and turn them into long-term customers," said Paul Koura, director
of affiliate and student marketing, Groupon. "The initial results have
been very encouraging, and we've seen a huge shift amongst students
towards our local experiences category, which wasn't entirely surprising
with a digitally native audience looking for the next great moment to
share on social media."

Forty percent of 18-24-year-olds––more than 12 million people––in the
United States are enrolled at a college or university, providing Groupon
with a large and addressable audience for the program.** College
students of any age who are interested in signing up for free can visit https://www.groupon.com/programs/student.

*Certain terms and restrictions apply. Please visit https://www.groupon.com/programs/student/termsandconditions
for full details

**https://nces.ed.gov/fastfacts/display.asp?id=372

About Groupon

Groupon (NASDAQ:GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.

To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.

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