Market Overview

The Ikon Pass Expands into the Land of Enchantment with Taos Ski Valley as Its Latest Partner


The Ikon
announces that Taos Ski Valley in New Mexico will join the Ikon
Pass community for winter 2018/2019, offering expanded access across the
Rockies from British Columbia to New Mexico.

Taos is the southern gateway to the Rocky Mountains, nestled in an
intimate valley where Spanish Colonial and Native American history meet
a European village. The mountain boasts over 100 trails, including
expert hike-to terrain on Kachina Peak. Taos Ski Valley is in the midst
of a $300 million overhaul with new infrastructure and updated
amenities, including the recently opened ski-in/ski-out hotel, The
Blake, and a new high-speed quad chairlift for winter 2018/2019.

"Taos Ski Valley is thrilled to join the Ikon Pass and its impressive
lineup of outstanding destinations," said David Norden, CEO of Taos Ski
Valley. "Taos has long been recognized as one of the iconic mountains of
North America, is undergoing a major revitalization, and is the world's
first certified ski resort B-Corporation. As such, our mountain culture
and environmental ethos align perfectly with the Ikon Pass community.
Taos is honored to have been selected as an Ikon Pass partner."

"Taos is an endearing and classic brand among skiers and riders and we
are proud that the destination has joined the Ikon Pass community," said Erik
, Chief Marketing Officer of Alterra Mountain Company. "Taos
offers an eclectic cultural experience that combines big-mountain
adventure and the spirit of the southwest."


Taos will offer 7 days on the Ikon Pass, and 5 days on the Ikon Base
Pass with 10 blackout dates (Dec. 26-31, 2018; Jan. 19-20, 2019; Feb.
16-17, 2019).

From a week-long vacation to unlimited days, the Ikon Pass was built
with the guest in mind, to provide the best experience possible. With 30
destinations, in 10 states, four Canadian provinces, on two continents,
the Ikon Pass is the gateway to a like-minded community, enduring
memories, and the most iconic destinations on the planet.

The Ikon Pass launched in January 2018 and is a collaboration of
industry leaders – Alterra
Mountain Company
, Aspen Skiing Company, Boyne Resorts, POWDR,
Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3,
Revelstoke Mountain Resort, Sugarbush Resort, Taos Ski Valley, and
Thredbo. Each demonstrates integrity, character and independence that is
reflected in their mountains and guests.

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains across North America and Australia delivering
authentic, memorable snow adventures. Brought to you by Alterra Mountain
Company, the Ikon Pass unlocks access to a community of diverse
destinations you want to ski and ride, including Aspen Snowmass,
Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado;
Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big
Bear Mountain Resort in California; Jackson Hole Mountain Resort in
Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort
in Vermont; Snowshoe in West Virginia; Tremblant in Quebec and Blue
Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke
Mountain Resort in British Columbia, Canada; Sunday River and Sugarloaf
in Maine; Loon Mountain in New Hampshire; Taos Ski Valley in New Mexico;
Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta, and
Snowbird in Utah; and Thredbo in Australia. Special offers are available
at CMH Heli-Skiing & Summer Adventures, the world's largest heli-skiing
operation. For more information on the Ikon Pass, visit

About Taos Ski Valley

Nestled among the pristine peaks of northern New Mexico, Taos Ski Valley
is undergoing a $300 million renaissance, making it one of North
America's premier vacation and adventure destinations. With over 300
inches of average annual snowfall, 300 days of sunshine and more than
1,200 skiable acres, Taos Ski Valley offers a relaxed, friendly
atmosphere, breathtaking scenery and exhilarating terrain for every
ability level for a spirited mountain experience unlike any other. The
resort is maintaining its authentic charm while investing in new
amenities both on-mountain and in the base area. To learn more about
Taos Ski Valley, please visit

View Comments and Join the Discussion!