Market Overview

CUSO Financial Services Continues Growth with Customized Investment Program Options for New Clients Across the U.S.


Seven additional new credit unions develop investment programs with
CFS support

Financial Services, L.P.
(CFS) continues its trajectory as a leading
broker-dealer for financial institutions with the addition of seven
credit unions across the U.S. to its growing roster of investment
programs. The credit unions, varying in size, location, and investment
program operational models, have each partnered with CFS to introduce or
expand investment and technology offerings for their members. The credit
unions include 4Front
Credit Union
in Michigan, Capital
Credit Union
in North Dakota, Cascade
Federal Credit Union
in Washington state, Department
of Commerce Federal Credit Union
in Washington, D.C., Kern
Federal Credit Union
in California, People
First Federal Credit Union
in Pennsylvania, and Oklahoma's
Credit Union
in Oklahoma.

People First Federal Credit Union (PFFCU), with $557 million in assets,
eight branches, and 70,000+ members, is one of the larger firms recently
joining CFS. PFFCU is working with CFS to develop a new startup, managed
investment program for its members, expanding on its mission to provide
the highest quality financial services in a friendly, convenient,
personalized atmosphere.

Jeffrey Albert, President/Chief Executive Officer at the credit union,
summarized: "It was clear CFS could support our members with the
personal service they deserve and allow us to build easy and convenient
mobile technologies as the program develops. We considered two other
firms, but were drawn to CFS because of its comprehensive and fully
integrated dataVISION® platform as well as their ability to work jointly
with us to develop new service outreach initiatives. So far, since
starting our investment program with them in May, we have already gained
tremendous interest from our members with nearly $1 million in the

CFS offers a great deal of flexibility in the operational models that
are offered to credit unions, including fully-managed programs, dual
employee programs, and hybrid programs. In all cases, CFS protects
program reputations with its strong compliance record and drives advisor
successes with its benchmark-driven practice management and training
departments. CFS's tradition of "white glove" customer service plus
efficient, multi-channel delivery systems and upgraded technologies,
such as fully-integrated home banking for investments, have made it a
favorite investment program partner for credit unions. In addition to
PFFCU, the other new clients and program types are:

  • 4Front Credit Union – $512 million in assets, 14 branches, and 70,000
    members across Michigan, for a startup managed program.
  • Capital Credit Union – $459 million in assets, 10 branches, and 30,000
    members across Bismarck, Hazen, Fargo, Beulah, and New Salem, ND, for
    a managed hybrid program.
  • Cascade Federal Credit Union – with $300 million in assets, four
    branches in Kent, Seattle, Everett, and Vancouver, WA, and over 10,000
    members, for a startup managed program.
  • Department of Commerce Federal Credit Union – with $435 million in
    assets, three branches, and over 19,000 members in Washington D.C.,
    for a startup managed program.
  • Kern Federal Credit Union – with $245 million in assets, two branches
    in downtown and northwest Bakersfield, CA, and over 20,000 members,
    for a dual program.
  • Oklahoma's Credit Union – with over $503 million in assets and over
    40,000 members in Tulsa, Oklahoma City, Edmond, and Vinita, for a
    startup managed program.

CFS and its holding company Atria Wealth Solutions recently announced
large capital investments into its award-winning dataVISION® financial
advisor platform and leading client portal, MyPortfolioView™, continuing
their evolution as the premier platform in the industry. Audiences at
the firms' recent Annual
were thrilled with hands-on interactions with these new
capabilities as well as a behind-the-scenes look into new technologies
slated for early next year.

"We are pleased to welcome all of our new programs to CFS. With more
than 20 years of placing investment programs in hundreds of financial
institutions across the country, we know the needs of every credit union
are unique, and we welcome each and every one," said Valorie
, CEO at CFS. "We deliver on our promises of flexibility,
service, and award-winning technology for each of our financial
institutions to develop a program that successfully serves their needs
and the needs of their members. We're honored so many credit unions
continue to choose us as their broker-dealer."

About CUSO Financial Services, L.P.

CUSO Financial Services, L.P. and Sorrento Pacific Financial, LLC
(Members FINRA/SIPC)
are subsidiaries of Atria Wealth Solutions. Established in 1997, they
specialize in placing investment programs inside credit unions and
banks, providing customized investment and insurance solutions to over
200 financial institutions throughout the country, with $30+ billion in
AUA. Headquartered in San Diego, with branch offices nationwide, both
broker-dealers are SEC
Registered Investment Advisers
, with expertise in key areas
including retirement services, wealth management, advisory solutions and
insurance products for individuals and business customers. For more
information, see
or visit their LinkedIn pages: CFS
and SPF.

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