Market Overview

Bluecore Announces Lineup for Its 2018 Bluecore Summit


The Fourth Annual New York Summit Will Host More Than 200
Retailers, Making It One of Retail's Most Prominent Events

Today, Bluecore,
a retail marketing technology company that works with more than 400
retail brands to transform customer and product insights into next-best
actions, announced the content and speaker lineup for its annual
Bluecore Summit. This year's 1.5-day summit will take place at the Hotel
Eventi in New York City on September 12 and 13.

What started as an intimate 30-person event in 2015 has grown
exponentially, with over 200 North American retailers expected to attend
the 2018 event. The format of this year's summit will be a large-scale
think tank, where high-ranking retail marketers and notable industry
experts will share strategic and tactical details of their current and
upcoming programs. Guided workshops and planned networking opportunities
will lend to additional peer-to-peer insight sharing.

All planned programming will revolve closely around a central theme:
Creating relevant experiences and driving performance at the
intersection of customer interactions with product behaviors.

This year's agenda
includes talks from more than 20 retail brands, analysts, venture
capitalists and Bluecore executives.

Featured Programming Will Include:

"Where the Opportunities Lie for Retailers: An Evaluation of the
Industry, Technology and Shoppers" - David Court, Partner, McKinsey

"Drive Traffic, Acquire Customers. Retain. Repeat: Pura Vida's Guide to
a Healthy Funnel" - Griffin Thall, CEO, Pura Vida Bracelets

"Being Prepared for Trends you Will Encounter in the Coming Years: A
Look at Identity Through the Lens of Adtech vs. Martech" - Terence
Kawaja, CEO & Founder,
Luma Partners

"Intelligently Expand Your Email Program Beyond Triggers" - Justin
Roisman, Senior Manager, Perry Ellis

"We are honored to host some of the retail Industry's most advanced
thinkers and operators at the Bluecore Explore Summit. Many of our best
product advancements have come from energizing discussions that are led
by our customers at this event. This year we look forward to amplifying
the learnings to drive better marketing performance for over 200 retail

Retailers not already attending the Bluecore Summit are welcome to
attend by registering here.
Members of the press are also encouraged to attend and can RSVP by


Bluecore is a cross-channel Retail Marketing Platform specializing in
email. Bluecore's unique ability to match customer data with real-time
product updates enables brands to build intelligent, triggered campaigns
that span all email programs and can be used across social, search and
display. By connecting deep data insights, Bluecore's AI-driven
decisioning engine determines the timing and content of the next-best
campaign to surface to individual shoppers, driving relevance for
shoppers and increased revenue with less effort for brands. More than
400 retail brands, including Staples, Perry Ellis, Teleflora and Best
Buy Canada, use Bluecore. Learn more at

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