Market Overview

We Are TTA – Unveiling a New Brand Logo and Visual Identity


We're unveiling a bold new visual identity and brand logo across the
globe to reaffirm our commitment to carrying out transformational work
for our clients.

"On January 4, 2019, TTA is turning 25. Marking a quarter century
anniversary is always momentous and a time for reflection. We started
out as The Training Associates with a narrow focus on placing trainers
for IT training, and we have grown and evolved into an organization that
helps transform other organizations with our innovative and customized
solutions in the areas of learning and development," said Maria Melfa,
President and CEO of TTA.

This press release features multimedia. View the full release here:

It takes transformational approaches, tenacity, and agility to turn 25
in this competitive marketplace. So, the acronym of our original name –
TTA – that we have been using stands for so much more. Going forward, we
will formally be using TTA. It has been an honor to get the trust and
support of our partners and clients over the past 25 years, and as TTA,
we will continue in our unwavering commitment to delivering excellence
and transformational work, and that transformation and creativity are
reflected in the new TTA brand logo where the T flips upside down and
transforms itself into an A. That is the symbolism for our creativity,
perseverance, and ability to see things from new perspectives.

TTA is all about people – it's our employees, our 25,000-strong learning
and development (L&D) experts, and the people in our client
organizations. We think of people first and foremost, and we apply the
same creativity to inspire and transform people's lives.

"In unveiling our new visual identity, we are telling TTA's story and
connecting with the people we serve," said Jasmine Martirossian, TTA's
Vice President of Marketing, "A brand is the reflection of the
sentiments that are evoked in the market about the organization, and at
TTA, our new visual identity is about telling TTA's transformational

Yes, we are TTA, and we are looking forward to our next 25 years with
continued dedication to driving transformational change and growing with
agility in the service of our clients.

About TTA (formerly The Training Associates)

An award-winning innovator, TTA is a recognized global leader for
Learning & Development (L&D) talent and solutions. Organizations of all
sizes, including Fortune 500 corporations, rely on TTA's agility to
support their L&D initiatives of any size or scope across all training

View Comments and Join the Discussion!