Market Overview

Bridg Appoints Gerrine Pan Chief Brand Officer


Co-founder of Relevant Mobile to lead branding, creative and business
development efforts in new executive role

pioneer of customer identification technology for brick-and-mortar
retailers, today announced that Gerrine Pan has been appointed to the
newly created role of Chief Brand Officer. In her new role, Ms. Pan,
co-founder of Relevant
, will be responsible for the creative direction and marketing
of Bridg as well as oversee business development efforts.

Ms. Pan joined Bridg following its acquisition of Relevant Mobile, a
leading POS-integrated mobile app, loyalty and rewards program
developer. Together, the companies bring the most complete suite of CRM,
Customer Data Platform (CDP), loyalty, email and app marketing software
to restaurant and retail marketers and their agencies, empowering
digital marketers with the same level of intelligence and reach
available to online retailers.

"Gerrine's entrepreneurial mindset and successful track record rolling
out disruptive, customized technologies in the restaurant industry are
key strengths instrumental to our growth and evolution as a company,"
said Amit Jain, Founder and CEO of Bridg. "We're excited to have her on
board and playing a critical role as we continue to execute against our
strategic growth plan and introduce Bridg's pioneering technology to
retail and restaurant businesses across the U.S."

As part of her responsibilities Ms. Pan will help bring to market the
Bridg Customer Data Platform (CDP), launching this fall. Designed
specifically for the needs of restaurants and retailers, the Bridg CDP
makes it possible for brick-and-mortar businesses to know and engage
previously unreachable guests 1:1 at scale.

Ms. Pan is a current Advisory Council Member of the Restaurant
Leadership Council. Prior to co-founding Relevant Mobile in 2011 Ms. Pan
held the role of Restaurant Stock Analyst at Goldman Sachs. She received
a Bachelor of Economics degree from Wellesley College and a Master's in
Business Administration degree from Harvard University.

"I am thrilled to join Bridg's dynamic team and help build the world's
most comprehensive customer identification platform for brick-and-mortar
businesses," said Ms. Pan. "Given the considerable challenges facing
retailers and restaurant operators, it is more important than ever that
industry partners like Bridg bring game-changing technology to the table
to enable a new era of revenue growth powered by data-driven marketing

About Bridg

Bridg's mission is to make customer data accessible and actionable for
restaurants and retailers. Solutions include Bridg CRM, Bridg Customer
Data Platform (CDP) powered by Bridg Bureau, Bridg Email and Bridg
Loyalty powered by recently-acquired Relevant Mobile. Bridg investors
include March
Capital Partners
, Morpheus
, and Visa
(NYSE: V).
To learn more visit

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