Market Overview

Fitness Company Committed to Combating Childhood Obesity Provides Free Access to Workout Tech Resources for Every K-12 School


Sworkit Founders Launch Sworkit Youth Initiative to Reduce U.S.
Child Obesity 50% by 2026

Sworkit, a health and fitness company, announced the launch of their Sworkit
Youth Initiative
at Excel Academy, an all-girls public
elementary school in Washington, D.C. The initiative is an effort to
combat the growing epidemic of childhood obesity.

"The data on childhood obesity rates is troubling," said Sworkit
co-founder and CEO, Benjamin Young. "There's a critical need to provide
children, educators, and parents with easily accessible fitness and
nutrition resources. Sworkit leadership was moved to offer our fitness
technology as part of the solution. We want to ensure every teacher and
coach has the tools to influence students to become more active. Our
desire is to help people build life-long, multi-generational, healthy

To do this, Sworkit is providing its premium digital fitness technology
to teachers and coaches of K-12th grade students across the
country at no cost.

The benefits of physical activity in children directly impacts obesity
rates. According to an American Journal of Preventive Medicine study
from 2014, researchers analyzed obesity prevention strategies and found
after-school physical activity programs could reduce obesity rates by
1.8% among children ages six to 12.

"Access to physical activity and having active role models are two
significant barriers preventing youth - especially those living in
low-income areas – from engaging in regular physical activity," added
Becky Johnson, Executive Director of the Healthy Weight Commitment
Foundation. "Offering Sworkit at no cost to every coach, teacher and
student in kindergarten through 12th grade, helps address these two core
issues and will enable more children to build healthy habits to last a

The documented benefits of active youth extend into the classroom as
well. "Higher grades and test scores are linked to physical activity,"
says Excel Academy Principal, Tenia Pritchard. "We believe greater
access to more exercise options with current technology tools like
Sworkit Fitness and Sworkit Kids will foster academic success for the
girls at Excel Academy. We cannot thank Sworkit enough for providing our
teachers with free access to this technology."

Youth soccer and basketball coach and Sworkit co-founder Greg Coleman
said, "Sworkit Kids' online workouts have been a tremendous benefit to
me as a coach because the exercises are ready to go at any time. Even
during practices, I have access to guided video instruction. I also ask
my team to use guided body weight exercises from the app at home when we
don't practice. They're a great supplement to building physical skills."

The Sworkit Youth Initiative is making Sworkit's premium digital
fitness technology available to coaches, teachers and students in the
U.S. immediately. Teachers and coaches can gain free access to Sworkit
by visiting

About Sworkit

Founded in 2012, Sworkit is a premium digital health and fitness company
providing workouts and personalized plans to help users get leaner,
fitter and stronger. With a custom combination of strength, cardio, yoga
and stretching workouts, Sworkit helps millions of monthly users work
out on their own time and at their own pace.

Sworkit is ranked as a leader in app stores and was voted #1 by the
University of Florida in a study of fitness apps using the standards of
the American College of Sports Medicine. Through the Sworkit Youth
, Sworkit provides free fitness technology for students,
teachers and coaches across the globe. With the help of partners,
Sworkit aims to reduce the rate of childhood obesity in half by 2026.
For more information, please visit
and follow @SworkitFitness
on Instagram
and Pinterest.

About Excel Academy

Excel Academy is an all-girls school serving students from pre-4K to
eighth grade. A former charter school, Excel Academy joins DC Public
Schools as the first all-girls school in the district.

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