Market Overview

Mitsubishi Motors Supporting The Asher House and Its Ambition to Help Get Dogs out of Shelters and into Loving Homes


Motors North America, Inc.
(MMNA) today announced its support of Lee
Asher and The Asher House, an organization that is taking action to help
shelter dogs find loving homes across the country. To help aid in
transporting his rescue dogs, Mitsubishi Motors gave Asher and his team
an all-new 2018 Mitsubishi Eclipse Cross.

This press release features multimedia. View the full release here:

MMNA supports The Asher House and its ambition to help shelter dogs find loving homes. (Photo: Busin ...

MMNA supports The Asher House and its ambition to help shelter dogs find loving homes. (Photo: Business Wire)

"Our consumers have wide-ranging ambitions in life and Mitsubishi Motors
is here to help drive those ambitions," said Mark Chaffin, chief
operating officer, MMNA. "Lee started with a passion when he created The
Asher House and it has become a movement to help raise awareness for
rescue animals and shelters across the country; Asher's bold decision to
take action on his ambition is admirable and we're privileged to be able
to help support his mission."

Asher's ambition to find homes for shelter dogs inspired him to quit his
job in 2017 and fully devote himself to the cause. He raised enough
money to purchase a recreational vehicle (RV) and started traveling
across the United States to bring awareness to the plight of shelter
dogs and hold adoption events. Asher's philosophy is to show people the
amazing breeds that are inside the shelters as well as the loving bond
people can share with adopted pets through fun and engaging content. To
date, Asher has helped 146 dogs find loving forever homes.

As part of its vision to "Drive your Ambition," Mitsubishi Motors has
committed to help power Asher's ambition. Along with the Eclipse Cross,
Mitsubishi will also provide support for local market rescue events and
social gatherings. The Eclipse Cross will be used by Asher to drive him
and his team, including his six adopted dogs, to events throughout North

To find out more about The Asher House and find an adoption event near
you, visit
and follow Lee on Instagram @theasherhouse.

For more on Mitsubishi Motors, please visit

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
research and development, marketing, and sales for Mitsubishi Motors in
the United States. MMNA sells sedans and crossovers/SUVs through a
network of approximately 360 dealers. MMNA is leading the way in the
development of highly efficient, affordably priced new gasoline-powered
automobiles while using its industry-leading knowledge in battery
electric vehicles to develop future EV and PHEV models. Mitsubishi has
been producing cars for over 100 years. For more information, contact
the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

View Comments and Join the Discussion!