Market Overview

Pond5 Announces Premium Footage Collection Featuring Video Shot Exclusively on RED Digital Cinema Professional Cameras


New initiative provides filmmakers with the opportunity to reach a
global audience while earning incremental revenue from their
cinema-quality 8K, 6K, 5K, and 4K video work

Global content marketplace Pond5
today announced a plan to create the world's most compelling collection
of royalty-free licensable video content shot exclusively on RED
Digital Cinema
professional cameras.

This press release features multimedia. View the full release here:

Filmmakers currently working with RED cameras or who fully own footage
shot on RED are encouraged to apply to become a part of the program now
Those selected for the launch of the collection will have their work
promoted to a global audience and will also become eligible to receive
free footage preparation services from the Pond5 team.

"The quality of the footage captured on RED cameras is really
incredible, and it deserves to be spotlighted in its own channel," said
Pond5 CEO Jason Teichman. "Filmmakers using these cameras are some of
the best in the world, and they're making a significant investment in
their craft, whether they're committing to the purchase of a RED camera
or just negotiating access to one for a shoot. This collection offers
them a way to get exponentially more eyes on that work, while getting
the opportunity to see an additional return on that investment."

The Pond5 RED initiative follows the recent launch of Pond5's DJI
, continuing the brand's recognition of the gear and
technology manufacturers that enable cinematographers to create their
most captivating work and fully realize their creative visions. It also
offers the opportunity to repurpose the footage that didn't make the
final cut on a particular project, giving it new life as creative
content for other high-profile productions.

"Creating a special collection exclusively for RED footage on Pond5 is a
perfect extension of our own ‘Shot
on RED'
campaign, which includes a huge cross-section of major
theatrical and broadcast releases," said RED President Jarred Land.
"We're excited to collaborate with the Pond5 team to help promote
artists working with our cameras and provide them with a new way to earn
revenue from their work."

All applications received via the form now online at
will be considered for the launch of the new RED collection on Pond5,
currently planned for later in 2018. Artists submitting will be asked to
provide a link to their work along with details on which RED camera they
shoot with. Both pre-existing work and new work will be considered, as
long as the artist fully owns the copyright. Submissions will be judged
on quality, creativity and category demand in the Pond5 marketplace.

About RED Digital Cinema
RED Digital Cinema is a leading
manufacturer of professional digital cameras and accessories. In 2006,
RED began a revolution with the 4K RED ONE digital cinema camera. By
2008, RED released the DSMC (Digital Stills and Motion Camera) system
that allowed the same camera to be used on features including Guardians
of the Galaxy Vol. 2
and The Hobbit trilogy and television
series such as Stranger Things and Godless. RED's DSMC2
camera offers three incredible sensor options — GEMINI 5K S35, HELIUM 8K
S35, and MONSTRO 8K VV — combined with compact and lightweight design,
superior image quality, modularity, and cutting-edge performance.

For more information, please visit

About Pond5
Pond5 is the world's largest, most vibrant
video-first content marketplace, providing filmmakers, creators, and
producers of all kinds with the content, inspiration, and tools they
need to improve their projects. As the only content marketplace that
meaningfully shares licensing revenue with its contributing artists,
Pond5 is driven by a commitment to its passionate and growing global
community of more than 60,000 professional visual and audio creators,
providing a platform where their creative work can flourish, and helping
them to make a sustainable living. With groundbreaking features like
visual search for video and integrations into all major video-editing
software, Pond5 is innovating daily, making it easier to find and use
the content that creatives need to bring their vision to life. Pond5 is
a venture-backed company funded by Accel Partners and Stripes Group with
offices in New York, Dublin, Prague, London, and LA.

For more information, please visit

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