Market Overview

Impact Bolsters Leadership Team to Support and Continue Rapid Growth


Seasoned industry veterans appointed, promoted to GM and CFO
positions, will guide business unit acceleration during the company's
next stage of expansion

Impact, a natively-integrated suite of products for fraud protection,
marketing attribution and analytics, and creating and optimizing
performance partnerships, today announced the appointment of Marc
Fanelli to General Manager (GM), Forensiq and Altitude. Fanelli will be
responsible for global P&L and day-to-day management of the Forensiq and
Altitude business units, including sales, customer success, operations
and product.

The company has also promoted Michael Head to GM, Radius and hired
Jesper Rathje as chief financial officer (CFO). The GM roles were
created to drive the next stage of commitment and investment to the
solution areas of Forensiq, Altitude and Radius. Creation of the CFO
role will support Impact's rapid business growth, evidenced by the
company's inclusion in the 2018
Inc. 5000 List of America's Fastest-Growing Private Companies

"This year Impact has more than doubled its volume year-over-year,
expanded our team globally, and integrated product features from major
acquisitions to better serve the needs of today's modern marketer," said
David A. Yovanno, CEO of Impact. "Marc is a talented executive whose
deep technical aptitude, experience creating and scaling products, and
inspiring leadership will be key to our focus on and investment in the
evolution of our solutions. In combination with Mike and Jesper's
new appointments, Impact is set up for accelerated growth and success in
the years to come."

"It's an incredibly exciting time to join the Impact team, as strategy
across business units will drive synergy in our solutions and ultimately
deliver smart, integrated technology to marketers in the digital
ecosystem," said Fanelli. "The verification and measurement segment of
MarTech is poised for growth and Impact's unique SaaS offering is best
in class. I'm thrilled for the opportunity."

Prior to joining Impact, Fanelli was SVP, Global Data & Analytics for
Acxiom, a marketing database analytics company. While at Acxiom, Marc
ran the global data and analytics businesses, enabling clients and
partners to reach highly targeted audiences within digital publishers
and platforms across the globe. He also previously served as GM of
Merkle, a leading performance marketing agency, responsible for all
aspects of the creation and distribution of global data-driven solutions
into the online ecosystem. Based in Impact's New York office, Fanelli
will report to Impact CEO, David A. Yovanno.

Since joining Impact nine years ago, Mike Head has helped Impact scale
sales globally across all products. As a sales leader his team scaled
from 4 to 70+ and on-boarded dozens of world class clients. In
his new position as GM, Radius, he will be accountable for the
strategy and operations of the Radius business unit, aiming to
accelerate global growth in partner marketing. Jesper Rathje has served
as a financial consultant to Impact for several years, and brings more
than 30 years of financial experience to the CFO role including
extensive involvement in building financial infrastructure.

About Impact
Impact is a marketing technology company
helping brands grow by optimizing their paid marketing and media spend.
The Impact platform was designed to respond to marketers' demands for
simplicity, transparency, performance, and confidence to drive growth
through marketing. Impact's platform is the first native integration of
leading solutions to stop ad fraud, enable more confident decisions
through media measurement, attribution, and mix optimization, and create
new performance partnerships, including with influencers and strategic

Founded in Santa Barbara, CA in 2008, Impact has grown to over 350
employees and seven offices across the United States, Europe, and Asia.
To learn more visit

View Comments and Join the Discussion!