Market Overview

Redneck Riviera Whiskey Now in Winn-Dixie's Florida Stores


Redneck Riviera Whiskey will be available in 136 Winn-Dixie stores
throughout Florida State

Eastside Distilling, Inc. (NASDAQ:EAST), today announced that
Winn-Dixie has added Redneck Riviera Whiskey to its spirits product
lineup in 136 stores throughout the state of Florida. Winn-Dixie is a
well-known presence in the southeastern United States and one of the
largest supermarket chains operating in Florida. Launched in February of
2018, Redneck Riviera Whiskey is a collaboration between Eastside and
John Rich, the multi-platinum country-music artist and one-half of the
award-winning duo Big & Rich.

Robert Manfredonia, Vice President of National Accounts for Eastside
Distilling, said, "We are proud to add a prominent and established firm
like Winn-Dixie to our list of national and regional retailers.
Winn-Dixie is a leading grocery and liquor chain in the southeast and
represents a great platform for growing our Redneck Riviera Whiskey
brand in Florida and, when that is successful, other southeastern states
in the Winn-Dixie footprint."

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey
smoothness and a subtle finish that consumers are sure to love. Redneck
Riviera Whiskey was crafted by the famed distilling team at Eastside,
including Travis Schoney and Mel Heim. The team painstakingly developed
what Eastside and John Rich believe is a superb whiskey unlike any other
on the market, working over many months, with input from John Rich and

Launched in February 2018, Redneck Riviera Whiskey is now distributed to
a 28 state list comprised of Texas, California, Louisiana, Alabama,
Georgia, Mississippi, Florida, North Carolina, South Carolina, North
Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky,
Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois,
Michigan, Kansas, Colorado, Nevada and Arizona.

Redneck Riviera products support the Folds of Honor Foundation, a
nonprofit organization dedicated to providing educational scholarships
to the families of American military killed or disabled in the line of
duty. John has taken to heart the Folds of Honor mission and has been an
active advocate on behalf of the foundation. He has "put his money where
his mouth is" in terms of generously tithing to the foundation a share
of the profit from his growing Redneck Riviera brand, including apparel,
lifestyle products and the newly introduced Redneck Riviera Whiskey that
he developed. Since 2007, the Folds of Honor Foundation has carried
forth this singular, noble mission – to provide educational scholarships
to spouses and children of America's fallen and disabled
service-members. Their motto says it best: "Honor Their Sacrifice.
Educate Their Legacy."

About Winn-Dixie

Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store
pharmacies serve communities throughout five southeastern states -
Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores,
Inc. is a subsidiary of Southeastern Grocers, which is one of the
largest supermarket chains based in the Southeast. For more information,
please visit

About Redneck Riviera

Redneck Riviera, John Rich's privately held lifestyle brand, celebrates
America's hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America's ‘Work Hard, Play Hard' brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ:EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside's
MotherLode Bottling subsidiary is one of the Northwest's leading
independent spirit bottlers and ready-to-drink canners. For more
information visit:
or follow the company on Twitter
and Facebook.

Important Cautions Regarding Forward-Looking

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company's products in the market; the Company's success in obtaining new
customers; the Company's success in product development; the Company's
ability to execute its business model and strategic plans; the Company's
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company's
filings with the Securities and Exchange Commission ("SEC"), including
the financial statements and related information contained in the
Company's Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.

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