Market Overview

iHeartMedia Partners with AUTOFLYTE to Launch Exclusive Daily Automotive Sales Insights Tool – AUTOFLYTE EDGE


Revolutionary Data-Driven Analysis Tool Utilizes Daily Sales and
Market Share Data to Optimize Advertising Campaigns for Auto Dealers

iHeartMedia and AUTOFLYTE announced today the launch of AUTOFLYTE
EDGE, a new powerful automotive insights tool that features daily sales
and market share data throughout each region to help dealerships market
smarter and faster. AUTOFLYTE EDGE is available now exclusively through

In an age when real-time analytics and insights are vital to a business'
success, dealerships have been confined to analyzing OEM reports and 60-
to 90-day old registration data to guide their sales and marketing
strategies. Now, for the first time, auto dealerships will be able to
utilize iHeartMedia's AUTOFLYTE
tool to receive up-to-date daily automotive sales insights from
their surrounding area, allowing them to completely customize and
quickly update their sales and marketing strategies based on
current market dynamics and trends.

The EDGE platform houses insights for dealers across the U.S. and
pinpoints the exact geographies where dealerships and their competitors
are gaining and losing market share for specific nameplates down to a
zip code, allowing dealers to identify where the most opportunity exists
for their business right now.

"We are committed to technology-driven innovation and having the ability
to offer even more targeting solutions for our advertisers that leverage
the unparalleled local reach of radio," said John Karpinski, Executive
Vice President of Automotive Business Development & Partnerships for
iHeartMedia. "AUTOFLYTE has partnered with the industry authority for
automotive sales statistics to create the most powerful and credible
insights tool available and we have partnered with AUTOFLYTE to bring
this revolutionary technology to the market. With the new AUTOFLYTE EDGE
platform, we will provide our auto partners the ability to break free
from previous automotive marketing confinements and use timely
information to precisely target new buyers."

"With iHeartMedia and AUTOFLYTE's exclusive real-time insights and
data, this new tool is nothing short of a game changer for how we do
business at our dealership," said Steve Hurley, Owner of Stingray
. "For the first time, we are able to specifically tailor
our marketing plans based on what our customers want today versus months
ago. We've been waiting for something like this and are already seeing

AUTOFLYTE EDGE is part of iHeartMedia's ongoing focus to assist brands
and marketers in reaching consumers across its quarter of a billion
monthly broadcast listeners. In May, the company launched iHeartMedia
, the first fully-digital attribution service for broadcast
radio. The company's additional industry-leading marketing optimization
tools include SoundPoint,
its programmatic real-time radio ad buying platform, and SmartAudio,
which enables advertisers to do impression-based audience planning and
dynamic radio ad creative using real-time triggers to deploy different
campaign messages based on what is happening in a specific market at a
specific moment. SmartAudio has allowed brands to use broadcast radio
ads to dynamically serve the most relevant message in each market, at
each moment to ensure increased relevance and impact.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over
131 million social followers, iHeartMedia has the largest national reach
of any radio or television outlet in America. As the leading audio
and media company in the U.S., iHeartMedia serves over 150 local markets
through 849 owned radio stations, and the company's radio stations and
content can be heard on AM/FM, on satellite, at,
on the company's station websites and on
iHeartRadio, iHeartMedia's digital music, podcast, on demand and live
streaming radio service, available on over 250 platforms and 2,000
devices, including on digital auto dashes, tablets, wearables and
smartphones, on virtual assistants, smart speakers, TVs and gaming

iHeartRadio offers users the country's top live radio stations,
personalized custom artist stations created by just one song or seed
artist, on demand features and the top podcasts and personalities. The
all-in-one digital service has more than 1.7 billion downloads, 120
million registered users and is the No. 1 commercial radio podcaster in
the U.S.

iHeartMedia's platforms include radio broadcasting, online, mobile,
digital, social, podcasts, personalities and influencers, live concerts
and events, syndication, music research services and independent media
representation. iHeartMedia is a division of iHeartMedia, Inc.
(OTC:IHRTQ). Visit
for more company information.

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