Market Overview

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

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CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI
Expert Domenic Venuto Named Chief Operating Officer and Talent
Development Leader Erica Golden Selected Chief People Officer

Singtel subsidiary Amobee, a global digital marketing technology company
serving brands and agencies, today announced it has completed the
acquisition of assets from Videology—a leading software provider for
advanced TV and video advertising—advancing its connected TV and digital
video solutions with sophisticated data-driven linear TV planning tools,
premium inventory partnerships and activation opportunities for clients
worldwide. The addition of Videology combines TV, social and digital in
a single platform, further differentiating Amobee from other demand-side
platforms on the market.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180828005240/en/

Samba Natarajan, CEO of Singtel's Group Digital Life, said, "The
successful acquisition of Videology's assets accelerates the build out
of our digital marketing business and expansion of its footprint across
Asia Pacific. This creates further differentiation for Amobee's digital
marketing platform and enhances Amobee's competitiveness in the rapidly
converging market of TV and digital video advertising."

The inclusion of Videology's technology platform, intellectual property
and other assets—including upfront reservation capabilities and unique
broadcaster relationships—further boosts Amobee's omni-channel platform,
helping marketers meet growing consumer demand for premium video and
Advanced TV content. Over the past decade, Videology has emerged as a
leading provider of software for the convergence of TV and
video—including linear TV, over the top, connected TV, premium digital
video and mobile content—by empowering advertisers and broadcasters to
use data to optimize campaigns and spend across digital platforms and
television. Through financial stability and investment, Amobee will
advance Videology's mission to be a leader in the transformation of TV
and accelerate its product offering for premium broadcasters, agencies
and brands.

In conjunction with the acquisition, Scott Ferber, Founder, Chairman and
CEO of Videology, joins Amobee as Chief Innovation Officer. Domenic
Venuto, most recently General Manager of IBM Watson's Consumer Division
and Watson Advertising, has been appointed Chief Operating Officer. In
addition, Erica Golden, previously head of Global Talent Development at
Apple, has been named Chief People Officer.

"Amobee's successful acquisition of Videology's assets gives our clients
a next generation approach to reach and engage customers on a global
scale across multiple devices and screens," said Kim Perell, CEO of
Amobee. "Scott Ferber, Domenic Venuto and Erica Golden are exceptional
industry leaders and visionaries in the fields of connected TV,
artificial intelligence, machine learning and talent development; all
three will play an instrumental role in driving Amobee's next wave of
growth and innovation."

Ferber is a pioneer in the digital advertising industry and trailblazer
in the converged TV and digital video advertising space. With more than
20 years of senior leadership experience, Ferber is a proven technology
innovator who understood, early-on, marketers' desire to tie digital
performance metrics to television. He has spent his career utilizing
mathematics and information technology to build leading-edge businesses
and products and, with Videology, built the industry's most advanced
software platform for connected TV and digital video. Prior to founding
Videology, Ferber co-founded Advertising.com, which was acquired by AOL.

"Joining forces with Amobee represents the best path forward for
Videology; most importantly, we will provide our clients and partners a
seamless transition of our linear TV, connected TV and premium digital
video solutions and are in a strategic position to drive future growth,"
said Ferber. "Videology clients can now leverage our best in breed
offering to reach audiences through the insights and solutions that
Amobee's comprehensive marketing platform provides."

Venuto has more than 20 years of senior management experience in
marketing technology and is an expert in overseeing company integrations
and building and managing global operations at scale across complex
environments. Venuto's expertise spans P&L management, product strategy
and development, programmatic media, ad tech, artificial intelligence
and machine learning. Previously, Venuto served as Global President of
Data, Technology & Partnerships for Publicis Groupe-owned VivaKi, where
he led all aspects of product development, from strategy and technology
to experience and data.

"I am honored to join the Amobee team as Chief Operating Officer at a
time of enormous growth for the company," said Venuto. "No sector
understands consumers the way telcos do; with the backing of Singtel,
Amobee is poised to continue to grow its global footprint and further
establish itself as one of the top digital advertising players in the
world. I'm excited to help lead that charge."

Golden is an experienced executive coach, organizational development
consultant and behavioral scientist who spent the last 13 years at
Apple, most recently as head of its Global Talent Development team.
Golden is an expert in post-M&A integration and rapidly scaling global
technology organizations.

"I'm inspired to join Amobee at such an exciting time for the company,"
said Golden. "As Amobee continues to grow and scale globally, I look
forward to being an asset to our most important resource, our people, as
well as leading the discussion on who we are, who we want to be and
execute on the path to get there."

One of the world's largest independent marketing platforms, Amobee
unifies key programmatic channels—including all major social media
platforms, formats and devices—to provide agencies, leading brands and
broadcasters with advanced data management and media planning
capabilities as well as actionable, real-time market research and
proprietary audience data.

About Amobee

Amobee is a technology company that transforms the way brands and
agencies make marketing decisions. The Amobee Marketing Platform enables
marketers to plan and activate cross channel, programmatic media
campaigns using real-time market research, proprietary audience data,
advanced analytics, and more than 150 integrated partners, including
Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly
owned subsidiary of Singtel, one of the largest communications
technology companies in the world, which reaches more than 700 million
mobile subscribers. The company operates across North America, Europe,
Middle East, Asia and Australia. For more information, visit www.amobee.com
or follow @amobee.

About Singtel

Singtel is Asia's leading communications technology group, providing a
portfolio of services from next-generation communication, technology
services to infotainment to both consumers and businesses. For
consumers, Singtel delivers a complete and integrated suite of services,
including mobile, broadband and TV. For businesses, Singtel offers a
complementary array of workforce mobility solutions, data hosting,
cloud, network infrastructure, analytics and cyber-security
capabilities. The Group has presence in Asia, Australia and Africa and
reaches over 700 million mobile customers in 21 countries. Its
infrastructure and technology services for businesses spans 21
countries, with more than 428 direct points of presence in 362 cities.
For more information, visit
www.singtel.com
.

Follow us on Twitter at www.twitter.com/SingtelNews

About Videology

Videology (videologygroup.com) is a leading software provider for
converged TV and video advertising. By simplifying big data, we empower
marketers and media companies to make smarter advertising decisions to
fully harness the value of their audience across screens. Our math and
science-based technology enables our customers to manage, measure and
optimize digital video and TV advertising to achieve the best results in
the converging media landscape. Videology, Inc., is a privately-held,
venture-backed company, whose investors include Catalyst Investors,
Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners.
Videology is headquartered in New York, NY, with key offices in
Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney,
Tokyo and sales teams across North America.

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