Market Overview

Cloudinary Announces New Integration With Salesforce Commerce Cloud


Cloudinary to Help Commerce Cloud Customers Realize the Full
Potential of their Media Assets and Deliver Personalized and Optimized
Shopping Experiences

the end-to-end media management solution for many of the world's top
brands, has launched a new integration with Salesforce Commerce Cloud,
the fastest path to unified commerce. Commerce Cloud enables brands to
provide personalized experiences for shoppers that span web, mobile,
social and in-store. And now, as part of the world's #1 CRM platform –
Salesforce – brands can deliver completely unified experiences for
customers that extend beyond commerce to include marketing, customer
service and more.

Images and videos tell a story, and they are important for engaging
buyers. But these business-critical assets can also negatively impact
page load times, conversion rates, and even SEO if not managed and
optimized properly. Cloudinary's integration enables Commerce Cloud
customers to quickly and easily enhance their digital media assets and
automatically manage and publish content to deliver optimal shopping
experiences across browsers, social media platforms and mobile devices.
Users simply upload one version of each asset in any format, and
automatically sync and manipulate it in seconds to deliver improved
versions for each need and campaign – from product shots to store
banners. A Cloudinary account is required to use the extension, and
anyone can access Cloudinary's free plan here
and upgrade as their needs grow.

"Creating personalized, omnichannel experiences is more important than
ever for brands," said Mike Wolff, SVP, Global ISV Partners, Salesforce.
"By leveraging the power of Commerce Cloud and the new integration from
Cloudinary, customers will now be able to deliver an improved and
optimized shopping experience."

"Media is at the center of brand storytelling and improved customer
engagement, which leads to higher conversions," said Gary Ballabio,
Director, Business Development at Cloudinary. "We look forward to
helping those relying on Commerce Cloud enhance their media management
processes by providing an easy and automated way to manage and optimize
their business-critical digital assets and create the kinds of online
commerce experiences that today's customers have come to expect."

"We wanted to think beyond conventional flows of product-to-online
production to provide an additional dynamic layer that helps Commerce
Cloud customers manage and automate media processes, while easily
connecting to their other media workflows," said Daniel Amitai, Vice
President, Business Development at Cloudinary. "We are thrilled to
collaborate with Salesforce and look forward to delivering additional
capabilities in the months ahead."

About Salesforce Commerce Cloud

The Salesforce Commerce Cloud empowers retailers to unify customer
experiences across all points of commerce, including web, social, mobile
and store. From shopping to fulfillment to customer service, the
Commerce Cloud delivers 1-to-1 shopping experiences that consistently
delight customers, driving increased engagement, loyalty and conversion.
With embedded predictive intelligence and a robust partner ecosystem,
the Commerce Cloud helps retailers deliver superior customer experiences
for retailers, from planning to launch and beyond.

Additional Resources

Salesforce, Commerce Cloud and others are trademarks of,

About Cloudinary

Cloudinary provides a cloud-based media full-stack solution for the
world's top brands. With offices in the US, UK and Israel, Cloudinary
has quickly become the de facto solution for web developers and
marketers to manage images, videos and other rich media assets and
deliver an optimal end user experience. Cloudinary has more than 5,000
customers worldwide, including AMC,, Bleacher Report,, Conde Nast, DoorDash, Fairfax Media, Forbes, Gizmodo, GrubHub,
Hinge, Indiegogo, Lululemon Athletica, Outbrain, Stitch Fix, Under
Armour and Whole Foods Market. For more information, visit

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