Market Overview

Prime Book Box Now Available to All U.S. Prime Members

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Story time just got better with Prime Book Box, a subscription that
delivers curated children's books every 1, 2, or 3 months

Each box contains delightful hardcover children's books hand-picked
by our editors to inspire a love of reading in children ages 0-12

Save up to 35% off List Price and receive the best value on books
sold by Amazon.com

(NASDAQ:AMZN) — Amazon is helping Prime members discover great
children's books that will inspire a love of reading. Starting today,
Prime Book Box, a subscription service that delivers curated children's
books every 1, 2, or 3 months, is available to all U.S. Prime
members. Initially introduced to customers in May by invitation only,
the expanded service is a convenient way for families to have the love
of reading delivered, with each box offering a delightful selection of
hardcover children's books hand-picked by Amazon's team of book editors.
And talk about happily ever after: at just $22.99 per box, U.S. Prime
members save up to 35% off List Price with Prime Book Box, providing the
best value on books sold by Amazon.com. Prime Members can visit www.amazon.com/PrimeBookBox to
learn more and sign up for their first box.

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Members are already finding value in the service: "My two year old
daughter loves books and was in awe when she received this special
package," said Jeff G, a Prime Book Box customer. "The selection of
books to choose from was great and I appreciate the hardcover format.
This is helping us build a great library our daughter, Abby, can enjoy
throughout her childhood."

How does Prime Book Box work?

Prime Book Box is ideal for readers (and future book lovers) from baby
to 12 years old.

  • Pick your preferences Tell us about your reader and
    choose whether you'd like a box every 1, 2, or 3 months.
  • We curate, you decide — Our team of book editors read thousands
    of books every year to find selections for Prime Book Box that your
    reader will enjoy again and again. You'll discover new releases,
    classics, and hidden gems tailored to your reader's age, like Amazing
    Airplanes
    , Don't Let the Pigeon Drive the Bus!, Malala's
    Magic Pencil,
    and Nevermoor. You can preview and customize
    the books from a list of curated options, or let your books be a
    surprise.
  • Open and enjoy — Your personalized box ships free to your door
    and you can choose to skip a box at any time.

"As a mom who's spent over 20 years reading and reviewing children's
books, the best part of my job is sharing a love of reading with kids
and their families," said Seira Wilson, Senior Editor, Amazon Books.
"Over the past few months, it's been both exciting and rewarding to hear
that Prime Book Box is encouraging kids to spend more time reading. Now
that Prime Book Box is available to all U.S. Prime members, I hope we
can inspire even more children to discover a love of reading that will
last a lifetime."

Prime Book Box is available now for U.S. Prime members at just $22.99
per box. For more information, visit www.amazon.com/PrimeBookBox.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about
and follow @AmazonNews.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100
million paid members around the world enjoy the many benefits of Prime,
including shopping and entertainment. In the U.S. that includes
unlimited access to award-winning movies and TV episodes with Prime
Video; unlimited access to Prime Music, Audible Channels for Prime,
Prime Reading, Prime Photos, Twitch Prime; early access to select
Lightning Deals, one free pre-released book a month with Amazon First
Reads, and more. Prime members can also get deep discounts on select
popular products at Whole Foods Market plus an additional 10 percent off
hundreds of sale items. Prime was built on the foundation of unlimited
fast, free shipping and members receive Prime FREE One-Day Shipping and
Prime FREE Same-Day Delivery in more than 8,000 cities and towns,
two-hour delivery with Prime Now in more than 30 major cities and
unlimited Free Two-Day Shipping on more than 100 million items. Start a
free trial of Amazon Prime at amazon.com/prime.

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