Market Overview

Cinemark Brings The VOID's Virtual Reality Experience to North Texas Theatre


Cinemark is the First US Exhibitor to Launch an In-Theatre
Hyper-Reality Experience with
Star Wars: Secrets of the
Empire – Opening Sept. 22

Tickets now available at

Holdings, Inc
. (NYSE:CNK), one of the world's largest motion
picture exhibitors, announced that Sept. 22 will be the opening date of
its in-theatre, hyper-reality experience in partnership with The VOID,
the critically acclaimed global leader of fully immersive location-based
experiences, and ILMxLAB. Tickets for Star Wars: Secrets of the Empire
are on sale at the Cinemark West Plano theatre at 3800 Dallas Parkway,
Plano, Texas, and online at

This press release features multimedia. View the full release here:

Cinemark will open its first in-theatre, hyper-reality experience in partnership with The VOID and I ...

Cinemark will open its first in-theatre, hyper-reality experience in partnership with The VOID and ILMxLAB on Sept. 22. (Photo: Business Wire)

"At Cinemark, we are passionate about creating the ultimate
entertainment destination and are thrilled to partner with The VOID,"
said Mark Zoradi, Cinemark's Chief Executive Officer. "The VOID's
hyper-reality technology will introduce our guests to a brand new way of
interacting with cinematic universes and beloved characters."

"Imagine physically stepping into a new world, being transported into a
story you see on screen. Now at Cinemark with The VOID, you can," said
Craig Watson, Chairman & CEO of The VOID. "We are excited to open our
first in-theatre location in the U.S. with Cinemark, allowing guests to
go from enjoying a film in the theatre, to playing an active, starring
role in one of The VOID's immersive experiences."

"ILMxLAB's mission is for people to ‘Step Inside Our Stories.' With Star
Wars: Secrets of the Empire, 
we sought to deliver a highly
cinematic, interactive experience that places you and your friends at
the center of an unfolding adventure on the mysterious planet Mustafar,"
said Vicki Dobbs Beck, Executive in Charge of ILMxLAB. "We are excited
for the opening of the Cinemark location in Plano, Texas, as this
further expands the reach of our award-winning entertainment offering
and will transport a new audience directly into the Star
 universe in a fully immersive, 4D story."

Star Wars: Secrets of the Empire transports guests deep into the
beloved Star Wars universe, allowing them to walk freely and
untethered throughout the full-sensory experience. Under the orders of
the rebellion, teams of four guests disguised as stormtroopers travel to
the molten planet of Mustafar where they will work together to
infiltrate an Imperial base. There, they will navigate through to steal
critical intelligence, with help from familiar Star Wars
characters along the way.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture
exhibitor, operating 539 theatres with 5,998 screens in 41 U.S. states,
Brazil, Argentina and 13 other Latin American countries as of June 30,
2018. For more information go to

About The VOID

The critically-acclaimed global leader in location-based hyper-reality
experiences, The VOID entertainment centers have marked a new frontier
in interactive entertainment. Combining state-of-the art VR technology,
physical stages and multi-sensory effects, including touch and smell,
with Hollywood characters and storylines, The VOID let's participants
experience fully-immersive worlds that, until now, have only lived in
the imagination. The VOID has eight entertainment centers globally,
including three locations in the United States, two locations in Canada
and one location in Dubai, U.A.E. For more information and to purchase
tickets, visit
and follow @voidvr on Instagram,
and Twitter.


"Step Inside Our Stories"

ILMxLAB was launched by Lucasfilm in 2015 to embrace the next truly
transformative opportunity in entertainment: immersive storytelling
powered by real-time computer graphics. The award-winning team
strives to transition from storytelling to storyliving by
using VR, AR and other emerging technologies to bring worlds to life and
establish deep and intimate connections to characters. ILMxLAB develops
and publishes premium, story-based immersive entertainment experiences
for the home, theatre and public venues. For more information, follow
ILMxLAB on FacebookTwitterInstagram,
and YouTube.

Lucasfilm Ltd. is a wholly-owned subsidiary of The Walt Disney
Company. ILMxLAB, the ILMxLAB logo, STAR WARS and related properties are
trademarks in the United States and/or in other countries of Lucasfilm
Ltd. and/or its affiliates. © & TM 2018 Lucasfilm Ltd. All rights

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