Market Overview

1 In Every 4 Americans is Working This Labor Day and Their Hard Work is Going Unappreciated*


Maxwell House is Giving All Americans Working this Labor Day the
Chance to Win a Paid Day Off**

For most, Labor Day is about shopping sales and last minute vacations
before school starts. But Maxwell House knows the true meaning of
the day is to honor hard working Americans. In fact, one in every four
Americans will be working this Labor Day.* So to defend the glory of
hard work and honor those working this holiday, Maxwell House is
offering all Americans working on Labor Day the chance to win a paid day

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

Maxwell House appreciates those working this Labor Day and is
calling on all workers to tweet @Maxwell_House using #LaborOnLaborDay
and #contest and share a photo of yourself or someone you know working
on Labor Day. Those that follow the brand and tweet using the hashtag
will be entered to win a paid day off.

"We believe in honoring the hard workers of America every day, but
especially on Labor Day," says Luke Cole, Director of Marketing at Kraft
Heinz. "Maxwell House Coffee values hard work and has fueled
America's workforce with dependable, great tasting coffee for over 125

The #LaborOnLaborDay program honors hardworking Americans like Ron
Kline, a semi-truck driver from Loudonville, Ohio. Ron has been referred
to as America's hardest working man and has worked for over 53 years
without taking a day off. To show its appreciation, the Maxwell House
brand is giving Ron his first family vacation this Labor Day. See more
about Ron Kline's story here:

Join the conversation on Twitter @Maxwell_House,
Instagram @OfficialMaxwellHouse
and Facebook @MaxwellHouse,
and by using #LaborOnLaborDay.

*US Bureau of Labor Statistics;

**NO PURCHASE NECESSARY. Open to residents of the 50 United
States and D.C., 18 and older. Enter Contest by 3:00 a.m. ET on 9/4/18.
Void where prohibited. Visit
for details.


Maxwell House Coffee values hard work and has fueled America's
workforce with dependable, good tasting coffee for 125 years. Introduced
in 1892 by wholesale grocer Joel Owsley, it was named in honor of the Maxwell
Hotel in Nashville, Tennessee, which was its first major
customer. The company's slogan is "Good to the last drop," which is
incorporated into the logo.


The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company's iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar
Mayer, Philadelphia, Planters, Plasmon, Quero,
Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit

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