Market Overview

Quantzig's Customer Segmentation Study Helped a Food Industry Client to Enhance Customer Engagement - Request Proposal Now!


Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest customer
segmentation study on the food industry
. A leading gluten-free
diet foods manufacturer wanted to devise proper strategies to engage
with the specific subsets of customer segments to predict the total
future value of their business.

This press release features multimedia. View the full release here:

Customer Segmentation Study for a Food Industry Client. (Graphic: Business Wire)

Customer Segmentation Study for a Food Industry Client. (Graphic: Business Wire)

According to the food industry experts at Quantzig,
"Personalization of customer experience is a proven methodology to
enhance sales and customer retention, but this would not be achievable
without the implementation of appropriate customer segmentation models."

The concept of customer segmentation analysis clearly tells that there
is no one size that fits all. This means that the approach and the
adopted models of customer segmentation differ from industry to
industry, depending on their final objectives and future goals. Customer
segmentation analysis enables organizations to batch their customers
according to various metrics. Once the customers are clustered it
becomes very easy for the companies to target the specific segments of
the customer with proper marketing strategies to boost sales.

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The customer segmentation analysis helped the client to implement
suitable models of customer segmentation to segregate the potential
customers into discrete sub-groups. The client, through the value-based
approach, was able to clearly define and target the best prospects while
meeting the needs of each customer segment.

This customer segmentation analysis solution
provided benefits that helped the client to:

  • Comprehensively understand how their customers are segmented within
    the gluten-free diet food market
  • Gain several ancillary benefits that enabled them to improve their
    business operations
  • To know more about the benefits of customer segmentation analysis, speak
    to an expert

This customer segmentation analysis solution
offered predictive insights on:

  • Minimizing the impact of customer segmentation on a company's bottom
  • Scaling the business efficiently while ensuring smooth operations
    across the business units
  • To gain relevant insights and understand the scope of our analysis, request
    a proposal

View the complete customer segmentation analysis study here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.

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