Market Overview

Tile Calls on ModusLink to Help Realize Full Potential of Australian Market


ModusLink Establishes Sydney Front-end Fulfillment Center;

Reflects its ‘Adaptive Approach' to Supply Chain Services

the leading smart location company, has turned to ModusLink©,
the global provider of adaptive supply chain services and a wholly-owned
subsidiary of Steel Connect, Inc. (NASDAQ:STCN), to help it more
efficiently penetrate the high-growth Australian market for its
Bluetooth trackers.

Previously, Tile managed its direct-to-consumer business in Australia
from the United States, a multi-faceted challenge to grow market
presence and operate cost-effectively. Beyond the obvious high cost of
shipping, this approach made meeting consumer expectations on delivery
times nearly impossible. Further, recent tax legislation that applies
GST tax of 10% to all import shipments removes an incentive for
Australian consumers to buy online from e-tailers based in other

An in-country supply chain capability was seen by Tile as a solution to
its strategic aims. ModusLink, its supply chain services partner in the
APAC and EMEA regions, had a small facility in Australia, which served
as the starting point for the two companies' collaboration.

"Once we decided to open a fulfillment center in Australia, we knew our
partner selection in this market would be critical," said Stephen Beard,
Tile's director of Global Fulfillment and Logistics. "Given our
relationship with ModusLink, their performance for us in other markets,
and their commitment to invest in Sydney, ultimately this was an easy
decision for us."

ModusLink's adaptive approach to supply chain services is marked by
creativity and flexibility to find and implement solutions that help
build customer relationships and boost business performance. "As
consumer demand for a quick, easy and satisfying online shopping
experience grows – regardless of where they live in the world – the need
for brands to deliver all that without a negative business impact is
imperative," said Hans Veenendaal, ModusLink's Chief Commercial Officer.
"Our expanded presence in Australia reflects our commitment to help our
partner, Tile, expand in that market as well."

About Tile
Tile gives everything the power of smart
location. Tile's devices, network and mobile app work together to help
people locate the things that matter to them most. Tile's community
spans 230 countries and territories and helps people locate more than
two million items every day. The Tile Platform makes it possible for
other companies to embed smart location into their own products. The
company is based in Silicon Valley and is backed by Bessemer Venture
Partners, GGV Capital and Khosla Ventures. Tile is a top seller in
retail stores and is sold online around the world.

Resource & Social Media Information:

About ModusLink Corporation
Steel Connect, Inc. is a
publicly-traded diversified holding company (Nasdaq Global Select Market
symbol "STCN") with two wholly-owned subsidiaries – ModusLink
Corporation and IWCO Direct – that have market-leading positions in
supply chain management and direct marketing.

ModusLink Corporation provides digital and physical supply chain
services to many of the world's leading brands across a diverse range of
industries, including consumer electronics, telecommunications,
computing and storage, software and content, consumer packaged goods,
medical devices, retail and luxury and connected devices. With a global
footprint spanning North America, Europe and the Asia Pacific, the
Company's Adaptive Approach to supply chain services helps to drive
growth, lower costs, and improve profitability.

IWCO Direct is a leading provider of data-driven marketing solutions
that help clients drive response across all marketing channels to create
new and more loyal customers. It is the largest direct mail production
provider in North America, with a full range of services including
strategy, creative, and production for multichannel marketing campaigns,
along with one of the industry's most sophisticated postal logistics
strategies for direct mail.

For details on ModusLink Corporation's services visit
or follow us on LinkedInTwitterFacebook and YouTube.

For details on IWCO Direct visit,
read the company's blog, "Speaking Direct," or follow us on LinkedInTwitter,
and Google+.

View Comments and Join the Discussion!